Coca-Cola Malaysia has signed a new beverage concession agreement with Golden Screen Cinemas Sdn Bhd (GSC), the leading cinema exhibitor in Malaysia.
The beverages produced by Coca-Cola have been present in GSC cinemas since 1987 and the new agreement will see their continued presence for another five-year term.
Under the agreement, all GSC concession counters throughout Malaysia will offer Fanta, Sprite, A&W Sarsaparilla, Minute Maid Pulpy, Coca-Cola light, Coca-Cola Zero and, of course, Coca-Cola. Popcorn paired with Coca-Cola are also available as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.
The agreement was signed in Kuala Lumpur today by Chief Executive Officer of Coca-Cola’s Bottling Investment Group Singapore – Malaysia – Brunei, Mr Stephen James Lusk and Chief Executive Officer of GSC, Ms Koh Mei Lee (嘉通院线总执行员 高美莉).
Partnership with GSC is part of Coca-Cola’s continued commitment to the market and its customers in Malaysia, where it has already invested RM1 billion between 2010 and 2016.
GSC, which has a market share of over 40 per cent, owns a total of 306 screens in 33 locations and a seating capacity of over 51,000 in Malaysia. It also has the largest digital hall in Malaysia – the 486-seater GSC Maxx in GSC Berjaya Times Square, KL and the largest multiplex in Southeast Asia with 21 screens in GSC Mid Valley, KL.