Dali To Become The City’s Smart Transportation Aide

Leon Foong, CEO of SOCAR Malaysia
With #FindDali powered by SOCAR, KLites now have the convenience to reach out to other commuters to make smart transport choices.

The #FindDali campaign powered by SOCAR comes to fruition with Dali to become the city’s first smart transportation aide giving commuters access to a bank of mobility related information from car loans, cheapest spots to park to petrol prices and spontaneous driving spots for cheap eats.

With Dali by your side, moving around the city and exploring your new favourite lunchtime spots, be it with public transport, car sharing, e-hailing or even your own car, has never been easier.




For the past few weeks, billboards, street art and social media posts showcasing Dali with a random question have been popping all over the city.

From rhetorical questions like ‘would you rather brake in traffic or take a break?’ to questions that pique up interest levels such as ‘who would free you from your car loans?’,Dali has become a source of entertainment and curiosity for many and has even inspired memes that rhyme with the word Dali.

The question trail lead users to #FindDali, an online platform where they can submit their queries and expect a witty and informative response from Dali interspersed with local humour.

Powered by car-sharing startup SOCAR and its community, Dali is set to become the city’s on call transportation aide providing commuters and multiflexers with resources to make well informed and smarter mobility choices.

Backed by an AI (artificial intelligence) engine and a multiflex community that cares about the future of mobility, the #FindDali interactive platform will provide answers to your daily transport woes.

Along with a strong technology front, the platform is also designed in a manner that encourages multiflexers to kick off their own threads and to use everyday travel experiences to guide other commuters facing similar situations.

The #FindDali community platform will be live for public use from September 7, 2018 from 12am onwards and is not restricted to only SOCAR members.

To use the platform, members can go to to www.finddali.my and start asking Dali questions.

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