The Dutch Lady Alumni Stars Training Camp conducted last weekend saw the participation of 10 athletes from Jr NBA Malaysia, a youth basketball programme supported by Dutch Lady Malaysia since 2014 to spread the message of ‘Drink. Move. Be Strong’ with the mission of building stronger Malaysian children physically and emotionally.
This marks the first time that all the batches under the programme – from 2014 to the most recent 2016 cohort – get to hone their skills on the same court.
“At Dutch Lady Malaysia, we believe that every child’s growth and development is heavily influenced by both nutrition and daily exercise. That is why we advocate that every young Malaysian drinks two glasses of milk and spends at least an hour on outdoor activities every day through our Drink.Move.Be Strong campaign,” – Ashlee Ng, Marketing Director of Dutch Lady Malaysia.
Milk provides essential nutrients such as calcium which helps to develop strong bones and teeth, protein which plays one of the lead roles in our growth and development, such as building of muscle and tissues, and Vitamin D3 aids absorption of calcium and phosphorus.
Leading the camp was Coach Joselito Vergara and Coach Ghazi, the coaching staff of the KL Dragons Basketball Academy – renowned for its elite players and performance in the regional ASEAN basketball league.
The ‘Drink. Move. Be Strong’ Training Camp is a great platform for the brand to catch up with the previous Jr NBA cohorts, track their progress and sharpen their skills. Each batch will also be able to interact and learn from the other.
The training schedule is intensive. Warm-ups and morning jogs happened as early as 7 a.m., followed by conditioning drills, gym sessions, team building and a 5-hour basketball session.
On the last day of the training camp, the participants also put the new moves they learned into practice at a friendly match with Malaysia National Basketball Team (Men’s Junior).
For more information about “Drink. Move. Be Strong”, log on to www.dutchlady.com.my