The inspiration behind this unique initiative derived from the unwavering support given by WONDA fans as they helped the brand continue to flourish.
The WONDA-ful treat came with three variants, namely the WONDA 100% Arabica Limited Edition range comprising
Colombian Coffee, Brazilian Coffee and Indonesian Mandheling Coffee which carry WONDA Coffee’s signature ‘just brewed’ taste.
The coffee beans are sourced from the world’s best coffee growing countries. To provide more excitement, the gift box also came with a pair of TGV Cinemas movie tickets.
For this campaign, WONDA Coffee collaborated with Pos Laju’s EziBox, a service that enables customers to pick up their parcels free of charge at 24/7 parcel lockers.
The mechanics to participate were simple and straightforward:
- Fans just needed to be on the lookout for updates on WONDA Coffee Malaysia’s Facebook page that alerted them to the selected EziBox location and letter of the day. Over the course of the campaign, the letters revealed and spelled out
- WONDA fans with names that contained the respective letter of the day were to simply comment on the Facebook post, state that their name consisted of the respective letter and hashtag #WondaCoffee #Ezibox in the comment’s section of
- Shortly after that, the respective winners would receive a collection code via SMS to collect the WONDA-ful gift box from the designated location within 48 hours.
For more information on WONDA Coffee, please visit https://www.facebook.com/WondaCoffeeMalaysia.