As part of the initiative, collections for the months of January and February from all RMHC donation coin boxes found in McDonald’s restaurants will be channelled to the flood victims.
Additionally, McDonald’s Malaysia is pledging to match every ringgit collected during the same period.
All funds will go towards helping the affected children to rebuild their lives after one of the worst floods to have hit the country.
Cash donations aside, McDonald’s Malaysia employees also volunteered to send aid and help in the post-flood clean-up efforts in several affected areas, namely Kota Bharu, Dungun and Temerloh.
From 9 January to 11 January, a convoy of 8 4WD vehicles and 2 delivery trucks carrying aid relief boxes totalling more than RM100,000 were distributed to 650 families.
Each aid relief box contained items such as portable gas stoves, rice bags, instant noodles, cooking oil, cooking pots and other utensils.
450 RMHC school bags were also distributed for the affected children.
During the initial stages of the flood relief efforts, McDonald’s Malaysia had lent its support with the provision of 1,500 meals to the dedicated servicemen from the Ministry of Defence.
With many homes destroyed by the floods, McDonald’s Malaysia will also be disbursing almost RM180,000 to 356 McDonald’s employee families affected by the floods.