The Chicken Rice Shop (“TCRS”) and Etika Group of Companies have renewed their partnership agreement and introduced a new menu item at selected TCRS outlets – bringing fans the popular local dessert, Salted Egg ABC made extra special with Dairy Champ.
This new dish is only available at selected outlets including The Chicken Rice Shop MyTown Shopping Centre, Setia City Mall, IOI Mall Puchong, Melawati Mall, Subang Parade, The Gardens Mall, Sunway Pyramid and Berjaya Times Square from 19 th December 2017 to 31 st January 2018.
The signing ceremony and partnership marked a huge milestone for Etika and TCRS as they have been the beverage provider of choice by TCRS for more than 15 years.
Today, one of Etika’s brands in particular, Dairy Champ, Malaysia’s favourite condensed and evaporated creamer, will be featured in this new Salted Egg ABC recipe.
The brand has always been centred around giving consumers the best by helping them enhance the taste and texture of their preferred food and/or drinks.
This is why Dairy Champ is the obvious choice of creamer brand for TCRS. Using Dairy Champ to accompany this local favourite will certainly create a greater satisfying experience for TCRS patrons – it is smooth, velvety and the cream coloured creamer brings out the colour of the ABC to life.
Adding to the event’s festivities, Malaysia’s mega business icon and social media queen, Dato’ Seri Vida made an appearance as Dairy Champ’s ambassador.
Her appointment as the creative expression for Dairy Champ Evaporated Creamer earlier this year has since generated greater support from Malaysians for the Dairy Champ brand.