Western Digital Corporation introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade.
In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind.
Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.
“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level.
Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories,” – Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital.
As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the- go lifestyle.
The My Passport for Mac drive is available in a stylish Black color.
The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents.
Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.