Given the vast changes in consumption patterns, it is interesting to learn that radio continues to exhibit solid momentum.
According to the latest GfK Radio Audience Measurement (RAM) survey, 97% of Malaysians above 10 years old are listening to radio, out of which 76% or 15.1 million of the listening population tune into Astro Radio stations weekly.
Astro Radio saw the number of listeners grow to 15.1 million, thus retaining its position as Malaysia’s most popular radio network.
Its stations ranked number one across all languages with ERA fm; No.1 Malay station, hitz fm; No.1 English station, MY FM; No.1 Chinese station and THR Raaga; No.1 Tamil station while THR Gegar upholds its No.1 East Coast station position.
ERA fm remains the top radio brand in the country with 5.8 million listeners with Sinar FM comes in second with 4.7 million listeners.