The official launch of its Moms of Malaysia 2016 campaign was held in IOI City Mall, Putrajaya, where doting parents gathered to share their love for their young ones as their families enjoyed the celebrations and activities together.
In the lead up to the launch event (being held from 5 – 8 May), mothers nationwide were invited to share snapshots of magical moments with their babies on Facebook or Instagram.
The response from parents was overwhelming, with the submission of hundreds of incredible photos showing mothers and babies’ special times of laughter, comfort and affection.
Touched by the outpouring of love, Drypers has proudly showcased all photos on a large LED screen for all to see during the event. Mothers can continue to post photos for the duration of the event, using the hashtag #momsofmalaysia and tagging Drypers Malaysia Facebook.
During the Moms of Malaysia event, parents can have their children join in the various games and activities – playing with bubbles at the unique children’s bubbly area and enjoying sing-along and storytelling sessions.
Members of the Drypers Baby Club and their children have access to an exclusive area where their young have colouring activities, have their face painted and munch on complimentary snacks.
As the diaper brand of choice for Malaysian parents over the last 16 years, Drypers has drummed up a following of over 200,000 parents who have joined its online community – the Drypers Baby Club.
Drypers not only provides world-class baby products, it also educates and motivates parents via its online platform so that it may assist them in nurturing happy and healthy parent-child relationships.
Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect points with purchase of Drypers products and redeem them for fun and educational toys.
For more information on the Drypers’ Moms of Malaysia campaign and volunteer work, please visit Drypers Malaysia Facebook page https://www.facebook.com/DrypersMY.