Returning for its third edition, Booyah Day 2022 will be ready to bring players an evolved Free Fire Booyah Day experience following its major brand refresh this year.
The iconic campaign, Booyah Day 2022, will revolve around celebrating the journey to victory and unleashing one’s true potential.
Free Fire Trend+, a new in-game system that houses Free Fire exclusive labels, will launch concurrently with Booyah Day 2022 to provide players greater access to a virtual vault of style and fashion. Players will soon be able to express themselves more freely in the game with the new in-game system and exciting labels and collections Free Fire has lined up.
Unlock your Potential on Booyah Day
This October, players are encouraged to dig deep and unlock their full potential. Booyah Day 2022 encourages players to enjoy the process by highlighting the journey rather than the destination – learning more about themselves as they go along. The campaign will kick off on 12 October worldwide.
Parallel to the campaign, Free Fire’s first ever in-game brand Potential will debut on 12 October in collaboration with Booyah Day.
The new Trend+ brand will feature four chic athleisure bundles in its first collection, inspired by the liveliness and free-spirited personality that Free Fire players exhibit. Learn more about Potential’s brand story in Free Fire!
FF CO-LAB: Booyah Creators
Free Fire’s first co-created collection – handcrafted and selected by the Free Fire community worldwide – will also be released during Booyah Day!
The co-created designs will be made available to all players throughout Booyah Day as they unlock their potential and earn exclusive in-game rewards for completing exciting missions during the campaign.
Stay tuned for more updates and the latest Free Fire news on Facebook and YouTube. Free Fire can be downloaded on both the Apple iOS App and Google Play store.