Mountain Dew®, a brand with deep roots in esports and the gaming industry and culture, is breaking new ground as it announces a global partnership with one of the most popular mobile games in the world, PlayerUnknown’s Battleground Mobile (PUBG MOBILE).
The move marks a pivotal next step in the ongoing mission by Mountain Dew to drive innovation and excitement in the gaming industry by reaching additional generations of esports professionals and fans.
Alongside PUBG MOBILE, Mountain Dew is committed to championing the esports community and bringing gamers even more access to unique and exciting activations.
Fans in specific international markets, including Malaysia and Singapore can also unlock rewards and in-game prizes with the purchase of specially marked Mountain Dew products. Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship in 2020.
“Mountain Dew has been a part of the esports journey for many years and we are excited for this partnership with PUBG MOBILE Esports Program for its 2020 PUBG MOBILE Pro League South Asia. It has always been great to see the impeccable talents in this gaming community and we look forward to harnessing the passion within this ever-growing ecosystem”, – Salman Butt – Senior Marketing Director, APAC of Pepsico.
For more than fifteen years, Mountain Dew has manifested its trademark, bold style within the world of gameplay through a string of partnerships with industry-leading gaming titles. In 2017, the brand organised the DotA 2 Tournament in line with the increasing popularity of eSports in Malaysia and Singapore.
It was aimed at growing the amateur players within the nation and setting Mountain Dew as the pioneering brand in Malaysia to host an amateur DotA 2 tournament.
Mountain Dew® X PUBG Mobile
Now, Mountain Dew is reinforcing its position at the epicentre of gaming culture with the PUBG MOBILE collaboration, pushing the boundaries of what’s currently possible in gaming.
Mountain Dew is also introducing the PUBG Mobile Dew Challenge 2020 (which ends on January 30, 2021) in Malaysia and Singapore’s Largest Amateur PUBG Mobile Championship to showcase these talents who will compete for their share of RM 200,000 in prize pool, with RM100,000 for the champions, and RM50,000 and RM29,000 for the second and third placing respectively.
This global collaboration establishes a new chapter in gaming innovation and drives our promise to energize the next generation of esports enthusiasts with unparalleled activations.
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