The rise of global smartphone brand OPPO has remained under the international radar for much of the company’s 10-year history.
However, all is set to change for the emerging mobile phone powerhouse thanks to a new three-year partnership with FC Barcelona, which is sure to increase public awareness and interest and cement OPPO’s status as a true global player.
The partnership, announced on May 31st, will see OPPO serve as Barcelona’s official partner for the mobile phone device category starting from the current season until 2018. The agreement covers a wide range of activities including soccer events, fan activities, TV advertisements and accessories. OPPO’s logo will also be prominently displayed at the Spanish football club’s home stadium, Camp Nou.
With Barcelona’s position as one of the world’s most recognized sports teams, this groundbreaking partnership is set to bring OPPO closer to the legions of fans that follow every move of the football club and its star players such as Lionel Messi and Neymar. Barcelona is the first sports team to amass more than 85 million fans on Facebook, with many of them in countries as diverse as Indonesia, Egypt, Brazil, and Mexico.
FC Barcelona Chief Executive Officer Ignacio Mestre expressed his enthusiasm for the collaboration, saying,
We are thrilled to team up with OPPO and hope that the partnership will excite fans around the world. As a global leading smartphone brand that values artistry of design and innovation in technology, OPPO is more than at home in Barcelona.