Style, Shine, Sassy: Celebrate Fashion, Beauty & Confidence at IOI City Mall This June
Looking for something fabulous to do this June? Head over to IOI City Mall from 11 to 29 June 2025 for Style, Shine, Sassy – an electrifying fashion and beauty celebration that brings runway glamour, family-friendly fun, and exclusive rewards all under one stylish roof.
In partnership with Watsons Malaysia, this vibrant campaign is more than just about looking good—it’s a celebration of self-expression, confidence, and creativity.
Whether you’re a fashion-forward trendsetter or a proud parent of a budding supermodel, Style, Shine, Sassy promises an unforgettable experience for all ages.
Runway Ready: Where Fashion Meets Glamour
From 18 to 21 June, the mall will transform into a fashion haven with daily runway shows featuring top brands like Bayu Somerset, Clarks, Colegacy, East India Company, Kashkha, Lacoste, Mis Claire, and Sui Sui. These shows aren’t just about the clothes—they’re about telling stories of confidence, culture, and individuality.
Adding an extra dose of charm are the IOI Weddings bridal showcase and an adorable kids’ fashion show featuring brands like Babyshop, Mothercare, Max Fashion, PONEY, and Rookie. The young talents, trained by ALIST Academy Malaysia, will bring runway charisma and cuteness in equal measure.
Watsons: The Beauty Behind the Runway
As the official beauty partner, Watsons will turn the backstage into a playground of beauty brilliance. With a powerful lineup of beauty and personal care names such as Maybelline, Skintific, Wardah, Dazzle Me, Swisse, and Y.O.U, every model will dazzle from head to toe.
On top of that, Watsons’ top beauty brands—including Kiss Me, Silkygirl, Wet n Wild, Lucidol-L, NH Detoxlim, and Schwarzkopf—will ensure the glam never fades, whether it’s a bold red lip or a perfectly tousled hairstyle.
Malaysia’s Next Top Model – Kids & Teens Edition
Does your child dream of strutting the runway? On 22 June, Malaysia’s Next Top Model – Kids & Teens Edition by ALIST Academy Malaysia offers a confidence-boosting opportunity for children aged 4 to 18 to shine on stage.
Participants will compete under three creative themes:
- Saya Anak Malaysia – Celebrate culture and unity with costumes inspired by Malaysian heritage.
- Toy World – Unleash creativity by incorporating toys into fashionable runway outfits.
- PK Supermodel Battle – Rock sporty fashion using props to show off energy and personality.
Winners not only receive trophies and certificates, but also a sponsored spot to represent Malaysia internationally in China this October 2025! Registration ends 15 June, so don’t miss out.
Get Crafty with Weekend Workshops
Parents looking for engaging family fun will love the walk-in creative workshops held on weekends from 2pm to 4pm. These hands-on sessions let kids explore their imagination while bonding with family.
Here’s the lineup:
- 21 June: DIY Phone Accessories
- 22 June: Flat Cap Decoration
- 28 June: DIY Patches Bag
- 29 June: DIY Bath Bomb
All workshops are beginner-friendly and perfect for young minds to unleash their inner artist.
Style That Rewards: Exclusive Shopper Redemptions
Fashionistas and shopaholics, rejoice! IOI City Mall is making your shopping spree even more exciting with exclusive rewards and redemptions:
- Spend RM100 in a single receipt to spin the Wheel of Beauty and win fashion & beauty vouchers.
- Spend RM250 (or RM200 with Hong Leong Bank Visa) to redeem an upcycled mesh bag—fashionable and sustainable!
- Spend RM500 (or RM450 with HLB Visa) to get a complimentary makeover with Watsons and APT Hair Salon—a full beauty glow-up.
Celebrate Confidence, Colour & Community
Whether you’re eyeing the latest summer styles, looking for quality family time, or hoping to discover Malaysia’s next top model, Style, Shine, Sassy is your one-stop destination for everything fabulous.
The event encapsulates the essence of modern fashion and inclusive beauty while offering a platform for young talents and family engagement. IOI City Mall continues to be a hub for meaningful lifestyle experiences—and June’s celebration is no exception.
So, mark your calendars and bring the whole family to IOI City Mall this June. Sparkle with confidence, create lasting memories, and don’t forget your fiercest outfit!
For more information on the full event schedule and activities, visit: https://www.ioicitymall.com.my
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