Got a child with bold ideas, a passion for problem-solving, or a big imagination? Goodday KidSTART 3.0, Malaysia’s largest and most inspiring kidpreneur programme, is back — bigger, bolder, and more exciting than ever before.
Organised by Goodday Milk, the programme returns with a powerful mission: to unlock the creativity, leadership, and entrepreneurial spirit of young Malaysians. From July to September 2025, children aged 7 to 15 nationwide are invited to step forward and turn their ideas into impactful real-world solutions.
What is Goodday KidSTART?
Launched in 2022, Goodday KidSTART has already empowered over 5,000 children with hands-on business and leadership skills.
Recognised by the Malaysia Book of Records as the “Largest Kidpreneur Programme in Malaysia,” KidSTART isn’t just about pitching ideas — it’s about nurturing confidence, resilience, and innovation in the leaders of tomorrow.
Each season, participants are guided through entrepreneurship fundamentals, including design thinking, business modelling, financial literacy, and creative storytelling.
What’s New in Season 3? A National Reality Show on Astro
This year, Goodday KidSTART 3.0 is levelling up with its first-ever televised reality series. In collaboration with Astro Ria and Astro Ceria, the programme will follow the journey of young participants from idea to execution, giving Malaysians a front-row seat to the development of the nation’s next generation of changemakers.
From brainstorming sessions to emotional pitches, viewers will witness the ups and downs, grit and growth of these young visionaries. The show aims to inspire families across the nation to value creativity, courage, and purpose-driven innovation from an early age.
Nationwide Recruitment: Over 6,000 Students to Join
The 2025 edition promises to be the most inclusive yet, with more than 6,000 students expected to participate through school outreach and digital webinars. Whether your child is in a city school or a rural community, KidSTART ensures equal access to entrepreneurship education through:
- In-school workshops
- Virtual training sessions
- Business pitching guidance
- Mentorship from real entrepreneurs
According to Amy Gan, Vice President of Marketing at Etika Sdn Bhd (the company behind Goodday Milk),
“This is more than just a programme. We’ve seen shy kids transform into confident presenters and young dreamers step up with real solutions. With the TV show and expert mentorship, we’re opening doors for more children to be seen, heard, and celebrated.”
How to Enter Goodday KidSTART 3.0
Submissions are now open from 1 July to 30 September 2025. Children interested in joining must submit a short video introducing themselves, their business idea, and their inspiration via the official site: www.gooddaykidstart.com
The selection process includes:
- 10-week evaluation period
- 100 shortlisted participants who will refine their pitches
- Top 20 finalists chosen to receive one-on-one mentorship and national TV exposure
Winners stand a chance to win prizes worth up to RM60,000, with guidance from real-world business experts and startup mentors.
Chen Chow Yeoh, Founder of 1% Advisory & Coaching and returning judge for the programme, said,
“Some of these kids pitch ideas that rival what I’ve seen at university level. They speak passionately about mental health, sustainability, and community. KidSTART doesn’t just teach entrepreneurship — it develops future-ready leaders with empathy and purpose.”
From sustainable packaging solutions to mental health apps for teens, past KidSTART projects have already begun to spark real change in their communities.
Why Join Goodday KidSTART 3.0?
- 🌟 Learn how to build a business from scratch
- 💬 Improve public speaking and communication skills
- 🧠 Gain confidence and resilience through mentorship
- 📺 Be featured in a national TV reality show
- 💼 Win prizes to kickstart your child’s entrepreneurial journey
This is more than a competition — it’s a platform for growth, empowerment, and opportunity.
Whether your child dreams of building the next big thing or simply loves solving problems, Goodday KidSTART 3.0 is their opportunity to shine.
As the only national programme of its kind that combines education, entertainment, and empowerment, it’s the perfect launchpad for the next generation of innovators.
Submit your child’s entry before 30 September 2025 at www.gooddaykidstart.com and let their entrepreneurial journey begin!
Keywords :
- Goodday KidSTART 3.0
- Malaysia kidpreneur programme
- children entrepreneurship contest
- Goodday Milk competition
- kid business pitch Malaysia
- entrepreneurship for kids Malaysia
- Astro kid reality show
- Goodday Milk kidpreneur
- KidSTART 2025 registration
- kids business competition Malaysia
