Toy lovers, rejoice! MR. TOY, the beloved toy retail brand under MR.D.I.Y. Group [M] Berhad, has officially launched its all-new concept store at MyTOWN Shopping Centre in Cheras.
This latest venture isn’t just a retail outlet—it’s a vibrant, themed wonderland designed to engage and delight visitors of all ages, from wide-eyed kids to nostalgic adults.
Since its debut in 2019, MR. TOY has steadily built a reputation for offering a wide range of good-quality toys at affordable prices. With its growing popularity and customer base, the brand is taking things up a notch.
The new concept store promises a fresh, immersive shopping experience with redesigned layouts, curated toy zones, and hands-on discovery—inviting visitors to not just shop, but to explore and play.
A Store Designed for Imagination and Discovery
Unlike traditional toy stores, the MR. TOY concept store is divided into themed zones that make toy hunting a breeze. Whether you’re after action figures, plush toys, remote-control cars, robots, or party supplies, everything is neatly categorised to help spark imagination and make the experience enjoyable and intuitive.
One of the most exciting features of the store is its attention to detail. From the colourful displays to interactive elements, each section is crafted to invite play, creativity, and fun. It’s not just about finding a toy—it’s about creating memories and stories along the way.
And the magic doesn’t stop at childhood.
Toys for Kidults and Collectors
Recognising that the love for toys transcends age, MR. TOY proudly caters to “kidults”—a growing group of adult toy enthusiasts, collectors, and those chasing nostalgia. Whether you’re searching for blind boxes, exclusive collectibles, or quirky party games, MR. TOY offers something for the young at heart.
“This refreshed version of MR. TOY is more than just a toy store – it’s a place where imagination comes to life,” said Alex Goh, Vice President of Marketing at MR D.I.Y. Group. “Whether you’re a child, a parent, or simply young at heart, we’ve created a space that’s fun, inspiring, and full of surprises. It’s about sparking joy, fuelling creativity, and making memories, all at the affordable prices customers expect from us.”
MR. TOY’s Grand Opening Celebration: 3 – 6 July 2025
To mark the grand unveiling, MR. TOY is hosting a special four-day Grand Opening Event packed with activities, giveaways, and interactive fun:
- Mini CEO Mission – Snap a photo and post it online for a chance to become MR. TOY’s honorary CEO.
- Yum Yum Corner – Enjoy free ice cream or cotton candy with any purchase.
- Gift with Purchase – Spend RM50 or more and receive a cute inflatable dolphin and drawstring bag.
- Pull & Win – With purchases of RM50 and above, receive a lollipop pull to reveal surprise prizes.
- DIY Dino Plushie – Spend RM100 and get crafty by creating your own dinosaur plushie.
These limited-time promotions are sure to add excitement and value to the shopping experience—whether you’re buying a gift, treating your child, or picking up a new item for your own collection.
MR. TOY now operates 59 outlets nationwide, making it one of the key pillars in the ever-expanding MR.D.I.Y. Group. Alongside MR. DOLLAR, MR. D.I.Y. PLUS, MR. D.I.Y. Express, and EMTOP, MR. TOY continues to play a central role in bringing affordable and innovative retail experiences to Malaysian families.
Selected MR. TOY products are also available at MR. D.I.Y. and MR. DOLLAR outlets, making the brand accessible to more people across the country.
Whether you’re shopping for a birthday, hunting down a new plushie, or just letting your inner child run free, MR. TOY’s new concept store is the place to be. With a blend of affordability, creativity, and community spirit, it promises an unforgettable shopping adventure right in the heart of Kuala Lumpur.
So grab the kids—or your childhood spirit—and head over to MyTOWN Shopping Centre this week. A new world of play awaits!
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- MR. TOY MyTOWN
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- toy store Cheras
- kidult toys Malaysia
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- MR D.I.Y. Group brands
- family shopping in Kuala Lumpur
- MR. TOY grand opening promotion
Stay updated at www.mrtoy.com.my or follow MR. TOY on Facebook, Instagram, and TikTok. Customers can also shop MR. TOY online via www.mrdiy.com.my.
