Malaysia’s beloved children’s brand, Didi & Friends, has officially made history by entering the Malaysia Book of Records for the Largest Children Participation in a Storytelling Event, with an outstanding 2,172 children taking part in a single storytelling session.
The record-breaking event was organised in collaboration with Al-Kauthar Eduqids during the Al-Kauthar Eduqids Sports Carnival with Friends 2025, celebrating fun, education, and community spirit.
Children were treated to a timeless story – The Tortoise and The Hare – first told by a teacher, and then reimagined through a lively performance by the energetic Abang Pa’an and the Didi & Friends characters.
Although the official record count stood at 2,172 children, the storytelling continued throughout the day, eventually engaging over 6,000 young participants.
The event drew a massive turnout of more than 20,000 visitors to Hall C, MAEPS Serdang, including families and educators from across the country.
Launch of the DDF Story Time Campaign
This landmark occasion also marked the launch of DDF Story Time, a campaign dedicated to promoting reading and storytelling among children. The initiative encourages young minds to explore stories, language, and imagination through fun, accessible storytelling sessions.
As part of this campaign, Didi & Friends also made a special appearance at the National Unity Week 2025 Celebration held at the State Stadium Grounds in Penang, where fans had the opportunity to meet their favourite characters in person.
Edison Cheam, Senior AVP of GenNext Studios at Astro, shared his thoughts:
“At Astro, we are passionate about cultivating a love for reading and learning in children. Through engaging content and partnerships like Didi & Friends, we aim to instill strong values and lifelong habits that empower future generations.”
Didi & Friends is a collaborative IP between Astro and Warnakala Studios, known for blending entertainment with education in a way that captivates young audiences across Malaysia.
Tune in to DDF Story Time Every Friday on Astro Ceria
Parents looking to support their children’s reading habits can catch DDF Story Time every Friday at 11.00 AM on Astro Ceria. The show is also available for streaming on Astro On Demand, Astro GO, and Sooka.
You can subscribe to the Astro One Pack from as low as RM49.99/month. For the ultimate home experience, bundle it with Astro Fibre 500Mbps and the Entertainment Pack for just RM139.99/month.
To subscribe or upgrade your Astro plan, visit www.astro.com.my or WhatsApp 03 9543 3838.
This record-setting event is a proud moment not just for Didi & Friends, but for Malaysia’s children. It’s a powerful reminder of how stories can connect, educate, and inspire the next generation – one book at a time.
Keywords:
- Didi & Friends
- Malaysia Book of Records 2025
- storytelling event for kids
- reading campaign for children
- DDF Story Time
- Astro Ceria
- family-friendly events Malaysia
