Coca-Cola Brings Back “Share a Coke Buatan Malaysia” to Celebrate Merdeka
Coca-Cola has always been more than just a drink; it’s a global symbol of connection, celebration, and togetherness. This Merdeka 2025, the brand is reigniting that spirit with the return of its iconic “Share a Coke” campaign, but this time with a proudly local twist — Buatan Malaysia.
The campaign, which first began in Australia in 2011, revolutionised the beverage industry by swapping the iconic Coca-Cola logo with popular names, turning every can into a personal keepsake.
Over the years, it has spread to more than 120 countries, offering people everywhere the joy of seeing themselves represented on a Coke can.
Now, in Malaysia, “Share a Coke Buatan Malaysia” is taking things a step further by spotlighting traits, nicknames, and cultural nuances that Malaysians instantly relate to. This localised campaign not only celebrates Merdeka but also honours the unique spirit of what it means to be Malaysian.
A Personalised Celebration of Malaysian Traits
Since 1936, Coca-Cola has been a familiar companion in Malaysia, enjoyed at festive gatherings, casual meals, and everyday moments. With the Buatan Malaysia edition, Coke is shining a light on nicknames and phrases that Malaysians use every day.
Fans can now spot cans proudly labeled with playful and iconic local traits such as:
- Abang Sado – for the strong and muscular brother figure
- Mak Cik Bawang – for the gossip-loving auntie
- The Lejen – the legendary one in the group
- Kaki Komen – the commentator who always has something to say
- Penuh Rizz – the one full of charm and confidence
- Banana Lang – for the English-speaking Malaysian Chinese
- Kaki Bola – the football fanatic
- Terpaling Boss – the ultimate boss figure
- Geng Delulu – the dreamers who dare to imagine big
- Gang Healing – the friends who always bring positivity
These expressions are not just words but cultural markers that bring Malaysians closer together. Each can becomes a reflection of identity, humour, and belonging — a perfect way to toast to Merdeka with pride.
Honouring Malaysia’s Everyday Heroes
While the campaign is fun and lighthearted, Coca-Cola also uses it as an opportunity to highlight real heroes within the community.
In one of its most heartfelt activations, the campaign visited the Jalan Hang Tuah Fire Station, where influencers Danny Lee and Ezzrin delivered crates of Coke cans labeled “Abang Sado” — a tribute to the bravery, strength, and dedication of firefighters who risk their lives daily to protect others.
This gesture underscores the campaign’s deeper purpose: to celebrate Malaysians from all walks of life, from the everyday characters we know and love to the unsung heroes who embody the true Merdeka spirit.
Influencers Bring Traits to Life
To further amplify its message, Coca-Cola has partnered with local influencers and creators who embody these uniquely Malaysian traits.
From humorous skits to heartfelt reflections, these creators are using their platforms to share how Coke traits reflect their personalities and their communities.
By doing so, they inspire Malaysians to embrace self-expression, spread positivity, and celebrate the quirks that make the nation beautifully diverse.
Fans can catch these stories and join the conversation at @cocacolamy on social media, adding to the collective storytelling that defines the campaign.
A Roving Truck with Personalised Coke Cans
Adding excitement to the campaign, Coca-Cola has introduced a roving LED truck that will stop at Central Market, Kuala Lumpur, from 29 to 31 August 2025, operating daily from 10:00 am to 10:00 pm.
At this special activation, fans can:
- Approach the on-site promoters.
- Scan a QR code.
- Enter their name or a friend’s name.
- Choose from over 60 local traits featured in the campaign.
The selected name and trait will flash on the giant LED screen for the perfect photo opportunity before being printed directly onto a Coke can to take home.
This unique experience allows Malaysians to not only drink Coke but also carry a piece of their identity in a way that sparks connection, conversation, and celebration.
A Merdeka to Remember
For nearly nine decades, Coca-Cola has been part of Malaysia’s cultural fabric, accompanying meals, celebrations, and milestones.
With “Share a Coke Buatan Malaysia”, the brand is once again proving that its mission goes beyond refreshing beverages — it’s about uplifting communities, fostering togetherness, and creating lasting memories.
As Malaysians celebrate the nation’s independence, Coca-Cola invites everyone to share their Coke moments on social media with #BersamaMalaysia #CokeMY #ShareACoke. Every post becomes part of a larger story — one of pride, unity, and shared identity.
This Merdeka, a Coke isn’t just a drink. It’s a reminder of who we are, where we come from, and what brings us together as Malaysians.
Follow on Facebook, Instagram, and YouTube and visit the Share a Coke Online Platform to stay updated.
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