Creativity and community are taking center stage this year as Hektar Malls, managed by Hektar Asset Management Sdn Bhd, the Manager of Hektar Real Estate Investment Trust (“Hektar REIT”), partners with BRYKS for a nationwide celebration of imagination, play, and collaboration.
Running from August to November 2025, the BRYKS Exhibition promises a vibrant lineup of family-friendly activities across all Hektar REIT malls, anchored by an ambitious Guinness World Record attempt at Subang Parade.
A Guinness World Record in the Making
The highlight of the initiative is the BRYKS Exhibition at Subang Parade, launched on 28 August 2025. At its heart is a monumental record-breaking challenge: assembling 2,000 panda figures entirely from bricks, aiming to set a new Guinness World Record for Malaysia.
Visitors to Subang Parade can immerse themselves in interactive play zones, attend live building workshops, and join collaborative displays curated with selected tenants.
The exhibition will also feature themed weekends and educational sessions, offering something engaging for children, families, and design enthusiasts alike.
This record attempt is not just about the scale—it’s about showcasing how imagination and teamwork can transform simple bricks into awe-inspiring creations.
A Nationwide Celebration of Creativity
While Subang Parade acts as the main hub, the BRYKS experience extends across the entire Hektar REIT portfolio. Each mall will host a two-week BRYKS pop-up, uniquely curated to reflect its local community while keeping the creativity and excitement consistent nationwide.
- Mahkota Parade, Melaka – early September
- Segamat Central, Johor – mid September
- Wetex Parade, Muar – late September
- Kulim Central, Kedah – October
- Central Square, Sungai Petani – November
At every stop, shoppers can look forward to hands-on building challenges, creative workshops, and exclusive tie-ins with tenants, celebrating the joy of play while driving retail vibrancy within the community.
Treasure Hunt Adventure Across Malls
Adding an element of excitement, Hektar Malls will launch a cross-mall Treasure Hunt Challenge. Shoppers who visit participating malls can collect stamps at each location, redeemable for exclusive gifts once they complete the journey.
This initiative not only encourages inter-mall engagement but also reinforces Hektar REIT’s vision of creating meaningful, memorable experiences that connect communities while supporting tenant activities.
Speaking about the collaboration, Zainal Iskandar, Executive Director and Chief Executive Officer of Hektar Asset Management, shared:
“The BRYKS Exhibition is not just a mall activation, it’s a celebration of imagination, collaboration, and community engagement. By transforming our spaces into creative hubs, we are offering families and shoppers a whole new kind of experience that unites learning and leisure.
We are proud to also work closely with our tenants to ensure this initiative drives traffic and supports retail vibrancy across all our malls.”
Beyond Bricks: Building Memories Together
At its core, the BRYKS Exhibition is about connection—between families, between shoppers and tenants, and between creativity and community.
Whether you’re a child building your first model, a parent rediscovering the joy of play, or simply a curious visitor, the exhibition offers an opportunity to be part of something bigger.
From interactive workshops to the ambitious Guinness World Record attempt, this event demonstrates how malls can go beyond shopping, evolving into dynamic spaces for learning, entertainment, and collaboration.
What’s Next?
Further updates on the exhibition schedule, treasure hunt mechanics, and tenant activities will be shared on the official social media channels of Hektar Malls. With four months of creative energy planned, shoppers can look forward to a truly unforgettable experience across the country.
So whether you’re in Melaka, Johor, Kedah, or Selangor, don’t miss your chance to be part of this once-in-a-lifetime celebration of imagination—brick by brick.
For more information, please visit www.HektarREIT.com
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