Apple has officially launched its latest generation of smartwatches — the Apple Watch Series 11, Apple Watch SE 3, and the ultra-rugged Apple Watch Ultra 3 — for the Malaysian market.
Each model caters to different types of users, from budget-conscious individuals to adventurers and health enthusiasts, with smarter sensors, better battery life, and deeper AI integration than ever before.
Apple Watch Series 11: Thinner Design, Smarter Health Insights
The Apple Watch Series 11 headlines the 2025 lineup with a sleeker design, improved health-tracking capabilities, and longer battery life. It’s the thinnest Apple Watch ever, featuring an Always-On display that remains bright and clear under sunlight.
Apple claims up to 24 hours of regular use and 38 hours in Low Power Mode, with fast charging giving up to 8 hours of use in just 15 minutes.
Health remains the focus. Series 11 introduces new hypertension alerts that monitor elevated blood pressure trends using heart rate algorithms, as well as a refined Sleep Score system that evaluates your rest quality.
It continues to support ECG, SpO₂ tracking, temperature sensing, and Crash Detection, ensuring your health and safety stay front and center.
In Malaysia, prices start at RM1,799 for the 42 mm GPS model, with GPS + Cellular options starting at RM2,299. Titanium variants are also available, starting from RM3,299.
Apple Watch SE 3: Smarter Features, Affordable Price
For those entering the Apple Watch ecosystem, the Apple Watch SE 3 offers the best balance between functionality and affordability. Despite being the entry-level model, it now supports the Always-On Retina Display, making it look and feel more premium than before.
Apple also brings Sleep Score, wrist temperature tracking, and potential hypertension alerts through software updates, giving SE users access to meaningful health data at a lower price point.
While the SE 3 doesn’t include ECG, it still features heart rate tracking, fall detection, and Emergency SOS, ensuring key health and safety features remain accessible.
Battery life is rated for up to 18 hours of all-day use, and fast charging delivers about 8 hours in 15 minutes.
In Malaysia, the SE 3 starts at RM1,049 (40 mm GPS) and goes up to RM1,449 for the 44 mm GPS + Cellular model. Color options include Midnight and Starlight in aluminum finishes.
Apple Watch Ultra 3: Built for the Extreme
The Apple Watch Ultra 3 takes durability, performance, and endurance to the next level. Designed for adventurers, athletes, and professionals, the Ultra 3 features a rugged 49 mm titanium case, available in Natural and Black Titanium finishes.
Its LTPO3 wide-angle OLED display pushes brightness up to 3,000 nits, making it Apple’s brightest display yet — perfect for outdoor conditions. The larger screen, thinner bezels, and new wide-angle design make it easier to view maps, metrics, and notifications on the go.
Battery life is another standout feature — lasting up to 42 hours on normal use and an impressive 72 hours in Low Power Mode. Even with GPS tracking and heart-rate monitoring enabled, it still performs efficiently during long hikes or endurance events.
One of the most groundbreaking additions is satellite connectivity for Emergency SOS and messaging, enabling communication even when there’s no mobile coverage — a game-changer for explorers.
The Ultra 3 also includes all of Series 11’s health features, plus an emergency siren, enhanced water resistance, and improved dive metrics for underwater use.
The Apple Watch Ultra 3 starts at RM3,699 in Malaysia, depending on the strap configuration (Alpine Loop, Trail Loop, or Ocean Band).
Series 11 vs SE 3 vs Ultra 3: Which Should You Buy?
Apple’s 2025 smartwatch lineup covers a wide spectrum of users:
| Model | Key Strength | Battery Life | Price (from) |
|---|---|---|---|
| SE 3 | Affordable, all essential health & fitness tools | ~18 hours | RM 1,049 |
| Series 11 | Thinnest design, new hypertension alerts, ECG | ~24–38 hours | RM 1,799 |
| Ultra 3 | Longest battery life, satellite SOS, adventure-grade durability | ~42–72 hours | RM 3,699 |
If you’re new to Apple Watch, the SE 3 gives excellent value. For users wanting advanced health tracking without going extreme, the Series 11 is the perfect middle ground. Meanwhile, the Ultra 3 remains the ultimate choice for endurance athletes, outdoor explorers, or anyone who wants the most capable smartwatch on the market.
Available Soon in Malaysia
All three models — Series 11, SE 3, and Ultra 3 — are now available for preorder through the Apple Malaysia website and authorized resellers, with retail availability expected from 19 September 2025.
Each model runs watchOS 26, which introduces smarter health insights, AI-driven recommendations, and new customization options across watch faces and widgets.
Apple’s latest smartwatch lineup redefines what a wearable can do, combining health innovation, AI intelligence, and unmatched craftsmanship.
Whether you’re aiming to stay fit, explore the outdoors, or simply live smarter, the Apple Watch Series 11, SE 3, and Ultra 3 promise to deliver the most personalized smartwatch experience yet for Malaysians.
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