sooka, Malaysia’s leading streaming platform, is taking a bold step forward in its mission to make LIVE sports and entertainment more accessible to everyone.
The company has announced a series of strategic collaborations with some of Malaysia’s biggest brands, including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, ZUS Coffee, and VIU.
As the #1 sports app in Malaysia and one of the top five highest-grossing apps on Google Play, sooka continues to evolve into a household name that combines entertainment, convenience, and technology for Malaysians everywhere.
Connecting Malaysians Through Partnerships
According to Chu Young Lee, Director of sooka, these partnerships are designed to strengthen sooka’s vision of connecting Malaysians through sports, Asian content, and local entertainment.
“At sooka, our mission has always been to make LIVE sports, Asian and local entertainment more accessible for all. These collaborations are a natural extension of that vision. By partnering with brands that share our customer-first mindset, we’re unlocking greater value, reaching new audiences, and building stronger touchpoints across the user journey,”.
With the ongoing Premier League season and more international sporting events ahead, the timing couldn’t be better. sooka is encouraging Malaysians to enjoy 4K UHD LIVE sports streaming via Android TVs, the sooka app, and the sooka TV stick—bringing high-quality viewing to homes nationwide.
Exciting Perks and Promotions Across Partner Brands
sooka’s new alliances introduce a diverse range of exclusive offers and benefits that make it easier and more affordable for Malaysians to access premium entertainment. Here’s a breakdown of what each partner is offering:
| Partner / Platform | Offer Details | Access / Reward | Validity Period |
|---|---|---|---|
| Maxis | Maxis Postpaid 139/169/199 users enjoy 6 months complimentary access to sooka Premium. | 6 months of sooka Premium (worth RM50.90/month). | Until 31 Jan 2026 |
| Hotlink | Hotlink Prepaid RM55 Monthly Pass or Hotlink Postpaid with Data 2X add-on. | 30 days of Sports & Entertainment access. | Until 31 Jan 2026 |
| Other Maxis Users | Can subscribe to sooka Premium at discounted rate or get the add-on. | RM25/month (Normal RM50.90) or Super Streamer Add-on for RM15/month. | Until 31 Jan 2026 |
| Etiqa | All new & existing sooka users get insurance benefit. Etiqa customers receive bonus streaming access. | RM10,000 personal accident coverage (30 days) + 10 days Sports & Entertainment access. | Until 31 Jan 2026 |
| U Mobile | U Home 5G x sooka Premium bundle via MyUMobile App. | sooka Premium access with 5G home broadband. | Ongoing |
| Grab | Redeem using GrabRewards points for free streaming access. | 14-day Sports & Entertainment plan. | Until 31 Dec 2025 |
| MAE by Maybank2u | Part of the JOM MAE campaign for new MAE Wallet users. | Cash rewards + 14-day Sports & Entertainment plan. | Until 31 Dec 2025 |
| Sports Direct | Complimentary sooka access with any purchase (online or in-store). | 7-day Sports & Entertainment access. | Until 26 Feb 2026 |
| ZUS Coffee | Redeem ZUS points via app for free streaming access. | 7-day Sports & Entertainment plan. | Until 31 Dec 2025 |
| VIU | sooka–VIU app bundle for dual entertainment. | From RM21.90/month — includes LIVE sports + premium dramas. | Ongoing |
Expanding Accessibility for All Malaysians
These collaborations span across multiple sectors—from finance, insurance, mobile connectivity, retail, to F&B—reflecting sooka’s vision of building a connected entertainment ecosystem.
By engaging with everyday brands that Malaysians already use, sooka is creating more ways for users to experience live sports, movies, and local entertainment—without barriers.
sooka also offers free content for registered users, including selected LIVE sports and entertainment shows, which can be streamed instantly via sooka.my, or the sooka app, available on Google Play, Apple App Store, and smart TV platforms.
Driving Growth Through Innovation
As 2025 draws to a close, sooka is doubling down on its commitment to innovation, affordability, and community engagement. Through these strategic alliances, the platform aims to expand its subscriber base, introduce smarter pricing models, and improve technology integration for a seamless viewing experience.
With strong industry partnerships and an ever-growing user community, sooka is proving that a homegrown Malaysian streaming platform can thrive in a competitive digital landscape.
sooka’s new partnerships mark a major milestone in its mission to democratize access to entertainment in Malaysia. Whether you’re a football fan catching every Premier League goal, a K-drama enthusiast, or someone looking to unwind with local content—sooka is making sure there’s something for everyone.
By collaborating with Malaysia’s leading brands, sooka isn’t just streaming content—it’s building a nationwide entertainment movement that connects Malaysians through passion, technology, and shared experiences.
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