FUJIFILM Malaysia continues its legacy of innovation with the exciting launch of two new imaging products — the instax mini LiPlay+ and the FUJIFILM X-T30III.
Revealed during a special media event at The Campus, Ampang, these two additions reflect FUJIFILM’s commitment to helping users capture, share, and relive life’s most memorable moments in creative ways.
The session brought together media representatives, content creators, and photography enthusiasts for a first-hand experience with both devices. For FUJIFILM, the launch is more than just a product reveal — it is a celebration of the power of photography to connect people.
FUJIFILM Malaysia’s Managing Director, Mr. Kensuke Aragane, expressed his excitement during the event.
“Today’s launch event celebrates our belief that photography connects people and spreads joy,” he shared. “With the instax mini LiPlay+ and FUJIFILM X-T30III, we’re giving users even more ways to express themselves and create lasting memories.”
instax mini LiPlay+: A Premium Hybrid Camera with the First Selfie Camera in the instax™ Series
The instax mini LiPlay+ marks a significant upgrade from the popular original instax mini LiPlay™ model. Known for blending instant prints with digital convenience, the new LiPlay+ takes creativity a step further by introducing the first dedicated selfie camera in the instax series.
This hybrid instant camera allows users to preview photos before printing — a feature much loved for reducing wasted film — and can also double as a mini smartphone printer through Bluetooth pairing.
One standout element of the LiPlay+ is its Sound recording feature, which captures up to 10 seconds of audio that converts into a QR code and prints beside the photo. This transforms every print into a memory with both visual and emotional resonance.
New Features of the instax mini LiPlay+:
- First Selfie Camera: Easily frame selfies using the LCD monitor.
- Layered Photo Mode: Overlay a selfie onto a background for artistic prints.
- instax Sound Album™: Compile sound-embedded images into a slideshow-style video with music.
- Enhanced Direct Print: Add voice messages to smartphone photos via the LiPlay app.
- New “Soft Glitter” Film: A premium mini-format film with subtle gold accents for elegant prints.
With these new functions, the LiPlay+ becomes an ideal companion for social gatherings, celebrations, travel journaling, and creative gifting.
FUJIFILM X-T30III: Compact Size, Professional Power
On the other end of the imaging spectrum, FUJIFILM unveiled the X-T30III, a powerful yet lightweight digital camera designed for both enthusiasts and professionals seeking portability without compromise.
Weighing only 378 grams, the X-T30III retains the elegant design of its predecessor while offering significant upgrades under the hood. It is equipped with a 26.1MP X-Trans™ CMOS 4 sensor, paired with the advanced X-Processor 5, delivering double the processing speed of the X-T30II.
One of the biggest improvements is its deep-learning subject detection autofocus, which now tracks people, animals, cars, bicycles and more with improved accuracy — perfect for events, wildlife, and fast-moving scenes.
The X-T30III also features the new Film Simulation Dial, previously exclusive to FUJIFILM’s higher-end models. Photographers can switch between iconic film looks like REALA ACE and NOSTALGIC Neg., with FS1–FS3 custom slots allowing users to store personalized Film Simulation “recipes.”
Compact yet powerful, the X-T30III is designed for creators who want premium results in a travel-friendly body.
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