PUBG MOBILE has officially announced an exciting new global partnership with Scuderia Ferrari HP, marking the first time the legendary Italian motorsport brand will make its debut inside the iconic battle royale game.
Set to launch in 2026, this collaboration promises to deliver Ferrari’s signature performance, innovation, and racing heritage directly to the battlegrounds, offering players a fresh and immersive in-game experience.
Revealed on 18 December 2025, the partnership represents a powerful union between two globally recognised brands that share a passion for precision, performance, and pushing technological boundaries.
PUBG MOBILE, one of the world’s most popular mobile games, continues to expand its universe through high-profile collaborations, and teaming up with Scuderia Ferrari HP further elevates its ambition to deliver premium experiences for players worldwide.
Ferrari’s Racing Legacy Enters PUBG MOBILE
The inaugural collaboration will introduce a range of exclusive Ferrari and Scuderia Ferrari HP-themed content into PUBG MOBILE. While specific in-game items and features have yet to be fully revealed, players can expect immersive elements inspired by Ferrari’s renowned engineering excellence and motorsport heritage.
This partnership highlights the shared values between PUBG MOBILE and Ferrari — a relentless drive for perfection, attention to detail, and a commitment to delivering high-performance experiences.
Through carefully designed in-game content, players will be able to feel the spirit of Ferrari’s craftsmanship, translated into the high-stakes, competitive environment of PUBG MOBILE.
According to Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, the collaboration represents a major milestone for the franchise.
“We’re proud to announce PUBG MOBILE’s first collaboration with Scuderia Ferrari HP. This partnership brings the precision and high-performance spirit that defines Ferrari into PUBG MOBILE, giving players around the world a chance to experience the essence of excellence within the game in 2026.”
Performance, Innovation, and a Shared Vision
Ferrari’s involvement goes beyond brand aesthetics. Known globally for its cutting-edge automotive engineering and success in Formula 1, Ferrari brings decades of racing expertise and innovation into the collaboration. The partnership aims to reflect Ferrari’s technical mastery through gameplay-integrated content that feels authentic, premium, and engaging.
Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari, echoed this sentiment, emphasising the natural alignment between the two brands.
“We’re delighted to partner with PUBG MOBILE on a collaboration that unites two brands inspired by performance, innovation, and a never-finished attitude. Through this partnership, players can experience Ferrari’s dedication to engineering mastery in an entirely new and interactive environment.”
By blending Ferrari’s racing DNA with PUBG MOBILE’s dynamic gameplay, the collaboration opens up new creative possibilities that go beyond traditional cosmetic partnerships.
What Players Can Expect in 2026
Although details remain under wraps, PUBG MOBILE confirmed that the collaboration will include Ferrari and Scuderia Ferrari HP-inspired in-game experiences, potentially featuring sports cars from Ferrari’s prestigious range, themed environments, and exclusive collectibles.
Given PUBG MOBILE’s history of successful automotive collaborations, players can expect high-quality vehicle designs, realistic detailing, and immersive integrations that enhance gameplay without compromising balance. More information regarding specific content, release timelines, and gameplay mechanics will be revealed closer to the 2026 launch.
Strengthening PUBG MOBILE’s Global Collaborations
This partnership further reinforces PUBG MOBILE’s strategy of collaborating with iconic global brands to keep the game fresh and culturally relevant. By working with Scuderia Ferrari HP and its Formula 1 team, PUBG MOBILE continues to bridge the worlds of gaming, motorsport, and lifestyle culture, appealing to both competitive gamers and automotive enthusiasts alike.
As anticipation builds, fans are encouraged to stay tuned for future announcements that will shed more light on how Ferrari’s racing legacy will come to life in PUBG MOBILE.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
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