Chinese New Year has always been a season of heartfelt reunions — a time when families and friends gather to share meals, laughter and the excitement of welcoming new beginnings together.
In 2026, Sunway Pyramid brings these cherished moments to life with its vibrant festive campaign, “Galloping Into Prosperity”, inspired by the dynamic spirit of the Year of the Horse.
Running throughout the Chinese New Year season, the celebration transforms Sunway Pyramid into a lively festive destination where tradition meets modern creativity.
From immersive décor and interactive activities to music-driven experiences and cultural performances, the mall invites visitors to reconnect, celebrate and step confidently into the new year.
A Festive Centrepiece Inspired by Strength and Momentum
At the heart of Sunway Pyramid’s celebration stands a striking golden horse installation, symbolising strength, progress and good fortune. The centrepiece is set atop a giant 走马灯 (Zǒu Mǎ Dēng) — a rotating carousel lantern adorned with six colourful horses.
Designed by art lecturers from Sunway University, the horses represent joy, unity and prosperity, blending contemporary artistry with traditional Chinese symbolism.
Surrounding the concourse, visitors can further immerse themselves in festive activities such as drawing fortunes at the Fortune House of Blessings or capturing memorable moments with loved ones at the Lanternlight Photobooth — perfect for creating keepsakes that reflect the warmth of the season.
Mr Jason Chin, Senior General Manager of Sunway Pyramid, Sunway Giza and Sunway Square, shared that the Year of the Horse reflects values that resonate deeply with the mall’s vision.
Representing momentum and progress, the celebration mirrors Sunway Pyramid’s commitment to evolving alongside its community while keeping traditions alive.
A First-of-Its-Kind Collaboration with The Kuans
Adding a fresh and interactive dimension to this year’s festivities, Sunway Pyramid collaborates with popular family content creators The Kuans. For the first time, sets from The Kuans’ Chinese New Year music videos are recreated throughout the mall, turning familiar shopping zones into fun-filled content hubs.
Visitors can explore themed checkpoints inspired by four music videos — That’s 马 Way, 通通好运来, Money Mari Mari, and 一起浪新年. These interactive locations encourage visitors to film dance covers, take photos and create festive content of their own.
Those who complete all checkpoints and scan the designated QR codes via the Sunway Super App will receive an exclusive Sunway Pyramid x SIS Huat Bag, while selected dance cover participants also stand a chance to win exciting prizes through a special lucky draw.
Participants can also post their dance covers on Instagram, tag @sunwaypyramid, @the.sisclub, and @thekuanfamily, and include the hashtag #SunwayPyramidWithKuans to qualify for the lucky draw.
Festive Performances, Bazaars and Cultural Highlights
Beyond digital experiences, Sunway Pyramid keeps the festive spirit alive with traditional celebrations. Festive bazaars and pop-up stalls across the mall offer Chinese New Year snacks, hampers and seasonal gifts ideal for open houses.
On selected weekends and public holidays, visitors can enjoy acrobatic lion dances, LED lion performances, and powerful drum showcases, filling the mall with rhythm, colour and cultural vibrancy. These performances reflect the excitement and energy traditionally associated with the Lunar New Year.
Turn Shopping into Festive Rewards
To complete the experience, Sunway Pyramid introduces Prosperous Redemptions, allowing shoppers to transform everyday spending into festive rewards. From exclusive collectibles to Chinese New Year essentials, shoppers can enjoy added value while celebrating the season.
With its blend of artistic décor, family-friendly activities, cultural performances and rewarding shopping experiences, Sunway Pyramid’s “Galloping Into Prosperity” captures the true essence of Chinese New Year — reunion, joy and moving forward together.
For full details on event schedules, performances and promotions, visitors can explore Sunway Pyramid’s official website or follow the mall on social media for the latest updates.
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