Samsung Electronics is gaining global recognition for merging cutting-edge mobile technology with environmental conservation. Its groundbreaking “Coral in Focus” initiative, powered by the innovative Ocean Mode feature on Galaxy smartphones, has received multiple international awards for its impact on coral reef preservation.
Among its accolades, the initiative earned Gold in the “Best Sustainability or Conservation Initiative” category at the prestigious Halo Awards 2026. Additionally, its documentary companion was honoured at the International Ocean Film Festival, further cementing Samsung’s role in advancing environmental storytelling and action.
Why Coral Reefs Matter More Than Ever
Coral reefs are among the most vital ecosystems on Earth. Despite covering less than 1% of the ocean floor, they support approximately 25% of all marine life and provide livelihoods for millions of people worldwide.
However, these ecosystems are under severe threat due to climate change, pollution, and overfishing. Without intervention, scientists warn that many coral reefs could disappear by 2050.
Recognising this urgent challenge, Samsung has partnered with organisations such as Seatrees and the Scripps Institution of Oceanography to develop scalable solutions that combine technology with community-driven conservation efforts.
Turning Smartphones into Conservation Tools
At the heart of the initiative is Ocean Mode, a specialised camera feature available on newer Galaxy devices like the Samsung Galaxy S26 Ultra.
This advanced feature enables users to capture high-quality underwater images with improved colour correction and reduced motion blur—two major challenges in underwater photography. Traditionally, such results required expensive DSLR equipment, limiting accessibility for many researchers and conservationists.
With Ocean Mode, Galaxy smartphones become powerful tools capable of:
- Capturing detailed underwater imagery
- Supporting reef monitoring and analysis
- Generating 3D photogrammetric models of coral ecosystems
This accessibility allows local communities, researchers, and conservation groups to participate more actively in protecting marine environments.
Real Impact: From Data to Restoration
The “Coral in Focus” initiative goes beyond awareness—it delivers measurable impact. Using Galaxy devices equipped with Ocean Mode and waterproof housings, participants capture underwater images that are transformed into highly detailed 3D reef models.
These models provide critical insights into coral health, helping scientists monitor changes, track recovery, and plan restoration strategies more effectively.
To date, the collaboration has achieved impressive milestones:
- Over 20,000 coral fragments planted
- More than 80 3D reef models created
- Active restoration projects across regions such as Costa Rica, Fiji, Indonesia, and the Galápagos Islands
This combination of technology and community engagement is helping to accelerate conservation efforts on a global scale.
Expanding Access Through Galaxy Ecosystem
Ocean Mode is now available through the Expert RAW application, expanding its reach to more Galaxy users. This move democratizes advanced imaging capabilities, enabling a broader audience to contribute to marine conservation efforts.
By reducing reliance on specialised equipment, Samsung is lowering barriers for participation—especially in regions where access to resources and technical infrastructure may be limited.
Recognition Beyond Conservation
The success of the initiative has not gone unnoticed. In addition to its Halo Award win, Samsung was also named to Fast Company’s 2026 list of Most Innovative Companies, highlighting its leadership in integrating technology with real-world impact.
Meanwhile, the “Coral in Focus” documentary received the Coastal and Island Culture Award at the International Ocean Film Festival, showcasing how storytelling can amplify environmental awareness.
A Broader Vision: Galaxy for the Planet
The Ocean Mode initiative is part of Samsung’s wider sustainability programme, “Galaxy for the Planet.” This long-term commitment focuses on reducing environmental impact through innovation, including:
- Incorporating recycled materials into devices
- Enhancing energy efficiency
- Developing eco-conscious technologies
By aligning its technological advancements with environmental goals, Samsung is demonstrating how innovation can play a meaningful role in protecting the planet.
The Future of Tech-Driven Conservation
Samsung’s Ocean Mode represents a powerful example of how everyday technology can be repurposed for global good. By turning smartphones into conservation tools, the company is not only advancing mobile innovation but also empowering communities to take action.
As environmental challenges continue to grow, initiatives like “Coral in Focus” highlight the importance of collaboration between technology companies, scientists, and local communities.
With continued innovation and global partnerships, Samsung is helping shape a future where technology doesn’t just connect people—but also protects the world they live in.
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