For many Malaysians, a visit to IKEA is never complete without stopping by the food section for its iconic curry puffs.
What started as a simple snack has now become a nationwide sensation as IKEA Malaysia officially earned recognition from the Malaysia Book of Records for the “Most Curry Puffs Sold in a Year,” with an incredible 8.6 million curry puffs sold across the country.
The milestone was announced as part of IKEA Malaysia’s 30th anniversary celebration, marking three decades of serving Malaysian homes and families not only with furniture and home solutions, but also affordable and comforting food experiences.
More Than Just a Snack
According to Malcolm Pruys, Country Retail Director of IKEA Malaysia, the achievement goes beyond the impressive sales figure.
He shared that the recognition represents millions of shared moments between Malaysians, whether it’s a quick snack after shopping, a family outing, or simply enjoying a familiar favourite with friends.
In Malaysia, food has always played an important role in bringing people together. Over the years, IKEA curry puffs have become part of everyday routines for many Malaysians, making them more than just a menu item.
The crispy pastry and flavourful filling have helped the curry puff maintain its popularity across generations, proving that simple comfort food still holds a special place in people’s hearts.
Affordable Food for Everyone
IKEA Malaysia also highlighted that the success reflects the brand’s ongoing commitment to offering quality food at affordable prices.
Raymand Yeastman, IKEA Malaysia Food Manager, explained that IKEA Food has always been an important part of the overall IKEA shopping experience. The curry puff, in particular, has become a familiar comfort snack loved by customers from different age groups.
The achievement demonstrates how accessible and affordable food can still create meaningful experiences for communities nationwide.
Turning a National Record into a Fun Celebration
To celebrate the milestone, IKEA Malaysia launched the #IKEAripapYourWay campaign, encouraging Malaysians to join the fun by creating and sharing their own playful “records” involving IKEA curry puffs.
The campaign transforms the national achievement into a community-driven celebration, allowing fans of the snack to participate creatively through social media.
As part of the celebration, IKEA Malaysia also distributed 500 free curry puffs on 8 May across four IKEA stores nationwide, giving customers a chance to enjoy the iconic snack together.
Celebrating 30 Years of Everyday Moments
As IKEA Malaysia celebrates its 30th anniversary, the company continues to focus on creating better everyday experiences for Malaysians. From home furnishings to food, the brand remains committed to building meaningful connections with customers through products and experiences that fit into daily life.
The curry puff milestone perfectly reflects how even a simple snack can become part of cherished memories over time.
After all, some of life’s best moments are shared over good food — and for many Malaysians, IKEA curry puffs have become one of those unforgettable bites.
For more IKEA food offerings, visit www.ikea.com/my/en/stores/restaurant/.
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