Gabra Malaysia

KTMB and LEGOLAND Malaysia Partner to Boost Rail Tourism in Johor

KTMB and LEGOLAND Malaysia Partner to Boost Rail Tourism

Keretapi Tanah Melayu Berhad (KTMB) has officially signed a Memorandum of Understanding (MoU) with LEGOLAND® Malaysia Resort in a move aimed at strengthening Malaysia’s rail tourism ecosystem and enhancing travel connectivity to the southern region of the country.

The strategic collaboration marks another important milestone in promoting sustainable and family-friendly travel experiences through Malaysia’s expanding Electric Train Service (ETS) network.

Announced in Kuala Lumpur on 21 May 2026, the partnership focuses on encouraging more Malaysians and international tourists to choose rail travel when visiting Johor, particularly for leisure and tourism activities.

Encouraging More Families to Travel by ETS

One of the key highlights of the collaboration is a special promotion for ETS passengers traveling to Johor.

Through this partnership, KTMB and LEGOLAND Malaysia Resort are offering a 35% discount on LEGOLAND admission tickets for ETS users across all travel sectors.

The promotion is available from 21 May until 21 November 2026 and applies to LEGOLAND Malaysia day tickets. The initiative is expected to provide families with a more affordable and seamless travel experience while encouraging the use of public transportation for domestic tourism.

Travelers can obtain further information on the terms and conditions of this offer can be obtained through the official website at www.ktmb.com.my or KTMB’s official social media platforms.

The collaboration reflects KTMB’s ongoing effort to position rail travel as a convenient, comfortable and practical transportation option for Malaysians.

Strengthening Malaysia’s Rail Tourism Ecosystem

The partnership between KTMB and LEGOLAND Malaysia Resort also supports the broader Road to Rail initiative, which encourages more people to shift from road transportation to rail-based mobility.

Rail travel continues to gain attention due to its benefits such as:

  • Safer journeys
  • Reduced traffic congestion
  • Greater comfort
  • More sustainable transportation
  • Better travel efficiency

With the continued expansion of the ETS network, connectivity between the northern region, Klang Valley and Johor has become increasingly accessible for travelers.

Families planning vacations to Johor can now enjoy a smoother travel experience without the stress of long-distance driving or highway congestion.

The improved connectivity is also expected to contribute positively to domestic tourism growth and support Malaysia’s long-term sustainable mobility goals.

LEGOLAND Malaysia Remains a Major Tourism Attraction

As one of Southeast Asia’s most popular family attractions, LEGOLAND Malaysia Resort continues to attract both local and international visitors every year.

Located in Johor, the resort offers a wide range of family-friendly attractions, rides and entertainment experiences suitable for children and adults alike.

The strategic partnership with KTMB is expected to further strengthen visitor arrivals to the southern corridor by making travel more convenient and accessible through the national rail network.

With more tourists expected to utilize ETS services, the collaboration may also benefit surrounding tourism sectors including hospitality, retail and food businesses in Johor.

Supporting Domestic and International Tourism Growth

The collaboration arrives at a time when Malaysia continues to strengthen its tourism sector and improve nationwide transportation infrastructure.

By combining tourism attractions with public transport accessibility, KTMB and LEGOLAND Malaysia aim to create a more integrated travel ecosystem that benefits both travelers and the local economy.

The initiative also highlights the growing importance of rail tourism in Malaysia, especially as travelers increasingly seek safer, eco-friendly and stress-free transportation alternatives.

KTMB expressed its commitment to expanding similar collaborations with more tourism industry players, attraction operators and strategic partners across the country.

The company hopes to further promote tourism destinations connected through KTMB’s nationwide station network while enhancing the overall rail travel experience for passengers.

A Positive Step for Sustainable Family Travel

The partnership between KTMB and LEGOLAND Malaysia Resort demonstrates how transportation and tourism industries can work together to create more meaningful travel experiences for Malaysians.

By combining affordable rail travel with exciting family attractions, the collaboration not only supports tourism growth but also encourages more sustainable travel habits among the public.

As Malaysia continues to improve its public transportation ecosystem, initiatives like this are expected to play an important role in shaping the future of domestic tourism and mobility across the country.

Keywords :

  • KTMB LEGOLAND partnership
  • LEGOLAND Malaysia ETS
  • KTMB rail tourism
  • ETS Johor travel
  • LEGOLAND Malaysia discount
  • Malaysia rail tourism
  • KTMB ETS promotion
  • Johor tourism 2026
  • family travel Malaysia
  • Road to Rail Malaysia

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