Senheng New Retail Berhad has officially expanded its retail vision beyond consumer electronics with the launch of Senheng Home Customisation, a new one-stop home living platform designed to simplify the home furnishing and renovation journey for Malaysian homeowners.
The announcement was made during the Grand Opening of the brand-new senQ concept store at Easyhome Mall USJ on 22 May 2026, introducing customers to a more immersive retail and lifestyle experience.
The new concept store not only showcases premium electronics and home appliances, but also reflects Senheng’s broader ambition to evolve into a complete home living ecosystem for modern consumers.
A New Era of Home Living Solutions
The launch of Senheng Home Customisation marks a major step for the retailer as it moves into the growing home furnishing and interior customisation market in Malaysia.
The platform is designed to provide customers with a fully integrated experience covering:
- Interior design visualisation
- Cabinetry solutions
- Furniture and bedding
- Lighting and fittings
- Home appliances
- Project coordination and installation
By consolidating multiple services into one platform, Senheng aims to simplify what is traditionally a complicated and fragmented renovation process involving multiple vendors and contractors.
The platform also incorporates project management, delivery coordination, order tracking, after-sales support and warranty activation, offering homeowners a more seamless end-to-end journey.
Fast 3D Design Visualisation in Just 30 Minutes
One of the standout features of Senheng Home Customisation is its collaboration with HAME Malaysia’s 3D interior rendering technology.
Through this capability, customers can generate customised home design visuals in as little as 30 minutes, allowing them to preview and personalise their preferred living spaces before finalising renovation decisions.
The service is supported by locally based cloud factories, directly sourced materials, certified installers and dedicated project managers to ensure better quality control and fulfilment reliability.
According to Senheng, the platform is designed to create a more transparent and customer-centric experience compared to traditional home renovation services.
Immersive senQ Concept Store Experience
Located prominently at the centre court of Easyhome Mall USJ’s ground floor, the new senQ concept store introduces several immersive retail features designed to enhance customer engagement.
Among the highlights include:
- A 100ft long S-Coin Redemption Walkway
- Large-format TV experience zones
- Kitchen and living room customisation displays
- Materials display wall
- Dedicated lifestyle product blocks
The outlet also showcases the latest 116-inch 4K RGB Mini-LED TV UX series alongside a curated selection of premium home and lifestyle products from leading brands.
The newly introduced S-Coin Redemption Walkway allows customers to explore a wide variety of products redeemable through Senheng’s loyalty ecosystem, bringing the value of the S-Coin programme into a more interactive retail environment.
Exclusive 100% S-Coin Cashback Campaign
To celebrate the grand opening, Senheng is offering a special 3-day campaign from 22 to 24 May 2026 featuring 100% S-Coin cashback on more than 1,500 selected items.
The promotion covers:
- Home appliances
- Furniture
- Lifestyle products
In addition, the launch of Senheng Home Customisation includes exclusive platform-specific rewards:
- First 100 furniture units receive 100% S-Coin cashback
- First 30 cabinetry customers receive 100% S-Coin cashback
Following the campaign period, Senheng Home Customisation will continue offering its long-term proposition of 50% S-Coin cashback to customers.
The rewards system is part of Senheng’s broader Point-Based Economy ecosystem, which aims to deepen customer engagement and loyalty through continuous value returns.
Senheng Expands Beyond Traditional Electronics Retail
Speaking during the launch, Managing Director Lim Kim Heng explained that the initiative reflects how retail continues to evolve alongside changing consumer lifestyles.
According to him, the company sees growing opportunities in serving customers earlier in their home ownership and furnishing journey, rather than focusing solely on appliance purchases.
He also highlighted how the integration of design services, consultations, product experiences and rewards creates a more efficient and engaging customer journey.
Meanwhile, Corporate Strategy Officer Lim Yau Young noted that the home customisation segment represents a significant growth opportunity for the company, supported by Malaysia’s active residential property and renovation market.
Building a Future-Ready Retail Ecosystem
Through Senheng Home Customisation, Senheng aims to strengthen its position as a future-ready retail and lifestyle ecosystem that combines products, services and digital experiences into a unified platform.
As Malaysian consumers increasingly seek convenience, transparency and integrated services, the company’s latest initiative reflects a broader retail trend where lifestyle solutions extend far beyond traditional electronics shopping.
With immersive retail concepts, AI-powered design tools and loyalty-driven rewards, Senheng is positioning itself to become a more comprehensive home living partner for Malaysian households in the years ahead.
For more information, visit https://senheng.com/.
Keywords :
- Senheng Home Customisation
- senQ Easyhome Mall USJ
- Senheng S-Coin cashback
- Senheng Malaysia 2026
- home customisation Malaysia
- senQ concept store
- Senheng home living solutions
- S-Coin Redemption Walkway
- interior design Malaysia
- smart home retail Malaysia
