Samsung Partners with Warner Bros. Pictures and DC Studios to Bring Supergirl Experiences to Fans Worldwide
Samsung Electronics has announced a new global partnership with Warner Bros. Pictures and DC Studios to celebrate the release of one of the most anticipated superhero films of the year, Supergirl. Through a series of immersive fan experiences, exclusive digital artwork, and retail activations, Samsung aims to bring audiences closer to the iconic DC heroine while showcasing the capabilities of its latest display technologies.
The collaboration follows Samsung’s successful partnership surrounding the release of Superman and highlights the company’s continued efforts to merge entertainment, technology, and art in meaningful ways. As the global TV market leader for 20 consecutive years, Samsung is leveraging its extensive ecosystem of display products to help fans experience the world of Supergirl both at home and in person.
Bringing Supergirl to Samsung Art Store
One of the highlights of the partnership is the introduction of a special Supergirl-themed collection on the Samsung Art Store.
Available now through March 8, 2027, the limited-time collection features 15 digital artworks inspired by DC Comics and the rich history of the Supergirl character. The collection offers fans a unique opportunity to transform their living spaces with stunning digital art displayed on Samsung’s Art TVs.
The exclusive artwork will be accessible across Samsung’s expanded 2026 Art TV lineup, allowing users to showcase iconic comic-inspired visuals in gallery-quality resolution. By integrating entertainment properties into the Samsung Art Store, the company continues to redefine how consumers engage with popular culture through their home displays.
The collection celebrates Supergirl’s enduring legacy while providing fans with a fresh way to connect with one of DC’s most beloved superheroes.
A New Way to Experience Entertainment at Home
According to Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business, the company’s display innovations have always been influenced by how people engage with movies, sports, gaming, and art.
This latest collaboration reflects Samsung’s vision of creating immersive entertainment experiences that extend beyond traditional viewing.
By combining the visually spectacular universe of Supergirl with Samsung’s advanced display technology, fans can enjoy vibrant imagery, enhanced detail, and a more engaging connection to the film’s world.
Whether through digital artwork or cinematic viewing experiences, Samsung aims to bridge the gap between storytelling and technology.
Interactive Retail Experiences in the United States
Beyond the digital art collection, Samsung is also launching a special retail activation in partnership with electronics retailer Best Buy.
Running from June 22 to July 19, the promotion spans more than 600 participating Best Buy stores across the United States.
Visitors can participate in the “Supergirl” sweepstakes while experiencing Samsung’s cutting-edge Micro RGB TV technology. Exclusive Supergirl-themed content will be displayed on the screens, taking advantage of the display’s precise color reproduction and exceptional image quality.
Adding an interactive element to the campaign, Samsung has hidden a special riddle within the content being shown on the displays. Customers who successfully solve the puzzle can unlock additional entries into the sweepstakes, creating a fun and engaging experience for fans.
This initiative demonstrates how Samsung is using technology not only as a viewing platform but also as a tool for interactive storytelling and audience engagement.
Bringing the Supergirl Universe to London
Samsung’s involvement in the Supergirl launch extends beyond retail and into experiential marketing.
As part of the film’s global press tour, the company partnered in the creation of the Supergirl Rest Stop pop-up event held at Phonica Records in London.
The immersive activation featured Samsung’s 2026 television and home audio products throughout a series of themed environments inspired by locations from the film.
Fans were invited to explore carefully designed spaces including Supergirl’s bedroom, Kara’s ship, an intergalactic bus stop, and even a futuristic space bar.
These interactive environments allowed visitors to step inside the film’s universe while experiencing Samsung’s latest home entertainment technology in action.
The activation showcased how advanced display and audio systems can enhance storytelling by creating immersive, cinematic experiences beyond the traditional movie theater.
Strengthening the Connection Between Technology and Storytelling
The partnership reflects a growing trend where technology brands collaborate closely with major entertainment franchises to create deeper audience engagement.
Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures, praised Samsung’s ability to bring the visual world of Supergirl to life through innovative technology and the Samsung Art Store platform.
Following the success of previous collaborations, Warner Bros. and DC Studios were eager to continue working with Samsung to develop new and creative ways for fans to interact with the Supergirl brand.
The result is a campaign that goes beyond traditional movie promotion by combining digital art, retail engagement, immersive experiences, and home entertainment solutions into a unified fan journey.
Celebrating a New Era of Fan Engagement
As excitement builds around the global release of Supergirl, Samsung’s partnership with Warner Bros. Pictures and DC Studios demonstrates how technology can play a central role in enhancing modern entertainment experiences.
From exclusive artwork and immersive retail displays to interactive activations and experiential events, the collaboration offers fans multiple ways to engage with the character and her story.
For Samsung, the partnership reinforces its position as a leader in visual display innovation, while for fans, it provides exciting new opportunities to celebrate one of DC’s most iconic superheroes.
As the worlds of technology, entertainment, and digital art continue to converge, collaborations like this showcase the future of how audiences experience the stories they love both on and off the screen.
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