Secret Recipe Teams Up with SimplyHeal & Bichi Mao for the Sweetest Skincare Collaboration Yet
Who says cakes and skincare don’t go together?
Secret Recipe has proven otherwise with an exciting collaboration that combines delicious desserts, adorable character designs, and practical skincare into one unique lifestyle collection.
Teaming up with Korean acne patch specialist SimplyHeal and Malaysia’s beloved Bichi Mao character, the iconic café chain has introduced a limited-edition acne patch collection that is as cute as it is functional.
Launched nationwide on 23 July 2026, the collaboration celebrates the theme “Mao-ments of Cake, Mao-ments of Care”, bringing together food lovers, beauty enthusiasts, and collectors in one delightful campaign.
A Collaboration Beyond Cakes
Known as Malaysia’s leading cake café chain, Secret Recipe has built a reputation for serving delicious cakes, pastries, and café favourites for decades. This latest collaboration demonstrates the brand’s willingness to explore lifestyle products that resonate with younger consumers.
Partnering with SimplyHeal, a Korean-inspired skincare brand specialising in premium acne patches, and Bichi Mao, one of Malaysia’s most recognisable homegrown character intellectual properties (IP), the campaign creates a fresh crossover between food, beauty, and pop culture.
The result is a collection of premium acne patches featuring exclusive illustrations inspired by Secret Recipe’s signature cakes alongside the adorable Bichi Mao character.
According to Patrick Sim, Group Chief Executive Officer of Secret Recipe, the collaboration reflects the company’s desire to bring happiness beyond its cafés.
The playful designs are intended to brighten everyday moments while maintaining Secret Recipe’s familiar identity that Malaysians have grown to love.
Cute Designs Meet Effective Skincare
While the packaging and artwork immediately catch the eye, SimplyHeal ensures that the products are more than just collectibles.
The SimplyHeal “Bye Bye Acne” Acne Patches are premium hydrocolloid patches enhanced with tea tree oil, offering several skincare benefits including:
- Helping reduce redness
- Absorbing pus from acne
- Protecting pimples from bacteria
- Supporting faster healing
- Preventing users from touching blemishes
This combination allows consumers to enjoy a skincare solution that is both effective and visually appealing.
SimplyHeal’s founders shared that the collaboration introduces a refreshing energy to Malaysia’s beauty scene by transforming acne patches into fashionable self-care accessories instead of merely skincare essentials.
Bichi Mao Adds Its Signature Charm
Fans of Bichi Mao will immediately recognise the cute feline-inspired artwork throughout the collection.
Following a successful merchandise collaboration with Secret Recipe last year, Bichi Mao returned to create something entirely different this time around.
Instead of traditional collectibles, the creative team worked closely with SimplyHeal to design playful acne patch illustrations inspired by cakes, desserts, and cheerful everyday expressions.
The result is a collection that appeals not only to skincare users but also to collectors who enjoy limited-edition merchandise.
Two Exclusive Collections to Collect
The collaboration arrives in two separate editions, each offering exclusive merchandise that encourages fans to collect both versions.
Secret Recipe Series
Available at all participating Secret Recipe outlets from 23 July until 30 September 2026, this version includes:
- 18 Bichi Mao acne patches
- Limited-edition Bichi Mao compact case with mirror
- Exclusive Bichi Mao shaker keychain
- RM5 SimplyHeal voucher with a minimum RM20 purchase at Watsons
Pricing includes:
- RM12.90 for Secret Recipe Rewards members
- RM14.90 promotional price
- RM28.90 recommended retail price
The attractive member pricing offers additional value for loyal Secret Recipe customers.
Watsons Series
Available at selected Watsons stores and during Watsons Beautopia 2026, this version includes:
- 20 Bichi Mao acne patches
- Exclusive shaker keychain
- Secret Recipe voucher offering 50% off one cake slice with the purchase of one drink from selected beverage categories
The Watsons Series carries a promotional price of RM15.33, compared to its recommended retail price of RM21.90.
Together, both collections offer different patch designs and exclusive gifts, making them highly appealing for fans who enjoy limited-edition collaborations.
A Highlight at Watsons Beautopia 2026
One of the biggest attractions for this collaboration is its appearance at Watsons Beautopia 2026, Malaysia’s annual beauty and wellness exhibition.
Held at the Pavilion Exhibition Centre, Bukit Jalil from 23 to 26 July 2026, the event showcases the latest beauty innovations, skincare products, wellness experiences, and exclusive launches.
Visitors can purchase the collaboration products while experiencing various beauty activities, promotions, and product demonstrations during the event.
For Secret Recipe, participating in Beautopia allows the brand to reach a broader audience beyond café visitors by connecting directly with skincare enthusiasts and lifestyle consumers.
Why This Collaboration Works
Collaborations between food brands and beauty companies have become increasingly popular because they generate excitement across multiple consumer communities.
This campaign succeeds because it combines three well-loved Malaysian favourites:
- Secret Recipe’s iconic desserts
- SimplyHeal’s practical skincare innovation
- Bichi Mao’s charming artwork
Instead of simply creating merchandise, the collaboration delivers a product that people can actually use every day while enjoying exclusive collectibles.
It also reflects the growing trend of transforming everyday skincare into something fun, personal, and Instagram-worthy.
The Secret Recipe x SimplyHeal x Bichi Mao collaboration is proof that creativity has no limits. By blending cakes, skincare, and adorable character art, the three brands have introduced a refreshing product that stands out in Malaysia’s increasingly competitive beauty market.
Whether you’re a skincare enthusiast, a Secret Recipe fan, or a dedicated Bichi Mao collector, these limited-edition acne patches offer something worth checking out.
With exclusive gifts, collectible packaging, practical skincare benefits, and limited availability until 30 September 2026, this collaboration is expected to become one of the most talked-about lifestyle launches of the year.
If you’re planning to visit a Secret Recipe outlet or Watsons Beautopia 2026, don’t miss the opportunity to bring home these adorable “Mao-ments of cake, Mao-ments of care” before they disappear from shelves.
For more information, visit www.secretrecipe.com.my.
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