Midea Teams Up with 99 Speed Mart to Bring Smart Home Appliances Closer to Malaysians

Malaysians will soon enjoy easier access to quality home appliances as Midea Malaysia officially partners with 99 Speed Mart, the country’s largest mini market chain.

The strategic collaboration marks another milestone in Midea’s expansion plans, allowing consumers nationwide to purchase selected Midea products from more than 3,100 99 Speed Mart outlets beginning August 2026.

The partnership was formalised through the signing of a Memorandum of Understanding (MoU) in Shah Alam on 29 July 2026, reinforcing both companies’ commitment to making reliable and affordable home appliances more accessible to everyday Malaysians.

With this latest move, Midea continues to strengthen its retail presence while offering consumers greater convenience when shopping for essential household appliances.

A Strategic Partnership That Benefits Malaysian Consumers

The collaboration brings together two well-established brands that share a common goal—making quality products more accessible.

Representing Midea Malaysia during the MoU signing ceremony was Mark Tam, Managing Director of Midea Malaysia, while Zeal Jiang, President of the Asia Pacific Region for Midea Group, attended as witness.

99 Speed Mart was represented by its Chief Operating Officer Yong Eng Kwang, with Lee Thiam Wah, Executive Director and CEO, witnessing the agreement.

For Midea, the partnership complements its existing retail strategy following the successful launch of 18 Midea Brand Stores across Malaysia last year. By combining dedicated brand stores, authorised dealers, and now 99 Speed Mart outlets, the company is significantly expanding its customer reach.

Consumers can now discover Midea products in neighbourhood stores they already visit regularly, making shopping for home appliances quicker and more convenient.

Bringing Smart Living Closer to Every Home

According to Mark Tam, the expanded retail network allows more Malaysians to enjoy Midea’s latest home appliance technologies without travelling to large electrical retailers.

Customers will be able to find a selection of practical household essentials including:

• Blenders
• Electric kettles
• Rice cookers
• Table and stand fans
• Bread toasters
• Toaster ovens
• Vacuum cleaners
• Gas stoves

These appliances are designed to suit modern lifestyles by combining convenience, energy efficiency, and reliable performance at affordable prices.

The collaboration also aligns perfectly with 99 Speed Mart’s “Near n’ Save” philosophy by bringing trusted home appliance brands directly into neighbourhood communities.

Expanding Beyond Traditional Retail

For 99 Speed Mart, the partnership represents an exciting new chapter.

Traditionally recognised for groceries and daily necessities, the retailer is now broadening its product portfolio by introducing quality home appliances into its stores.

CEO Lee Thiam Wah shared that the collaboration allows 99 Speed Mart to better serve Malaysians’ everyday needs while offering greater shopping convenience through its nationwide network.

Instead of making separate trips to appliance stores, customers can now purchase selected Midea products during their routine grocery shopping.

This reflects changing consumer behaviour, where convenience and accessibility have become key factors influencing purchasing decisions.

Supporting Midea’s Long-Term Growth Vision

The collaboration is also part of Midea’s broader regional expansion strategy.

During its Asia Pacific Dealer Conference held in Bali last year, Midea introduced its Power of One vision—a long-term strategy focused on integrating product innovation, retail expansion, and enhanced customer experience under one unified direction.

Malaysia plays an important role in this regional growth strategy.

Expanding into 99 Speed Mart’s extensive retail network allows Midea to strengthen its market presence while moving closer to achieving its ambitious sales targets across Southeast Asia.

More importantly, it demonstrates the company’s continued confidence in the Malaysian market and its commitment to investing in local consumers.

Meeting Growing Demand for Smarter Home Appliances

Modern households are increasingly looking for appliances that are not only practical but also energy-efficient and designed to simplify daily life.

As consumer expectations continue evolving, Midea aims to deliver products that balance innovation, affordability, and sustainability.

Making these products available through one of Malaysia’s most accessible retail chains means more households—whether in urban centres or suburban neighbourhoods—can easily purchase quality appliances without travelling far.

With over 3,100 outlets nationwide, 99 Speed Mart provides Midea with one of the country’s widest retail distribution networks, ensuring its products are available closer to where people live and shop.

Available Nationwide Starting August 2026

Beginning August 2026, customers visiting participating 99 Speed Mart outlets throughout Malaysia can purchase a selection of Midea’s popular small home appliances.

The partnership reflects how both companies are responding to evolving consumer lifestyles by making everyday household essentials easier to access.

For Malaysians seeking affordable, reliable, and energy-efficient home appliances, shopping just became much more convenient.

As Midea continues expanding its footprint across the country, consumers can expect even greater accessibility to its growing range of innovative products in the years ahead.

Midea Products Available at 99 Speed Mart

For more information, please visit: https://www.midea.com/my

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