Vera™ Launches in Malaysia with One Million Menstrual Product Giveaway and First All-Women Concert
Malaysian women now have another feminine care brand to look forward to as Vinda Malaysia officially introduces Vera™, a new menstrual care brand created by women, for women.
Launched on 1 November 2026 in Petaling Jaya, Vera™ aims to make menstrual care more comfortable and convenient while encouraging women to feel confident throughout their menstrual cycles.
Built around the philosophy of “By Women, For Women, Period”, Vera™ recognises that women manage different responsibilities every day, and having their period should not become another reason to feel uncomfortable or restricted. The brand hopes to support women through their daily routines with products designed to suit their bodies and everyday needs.
Designed Around Women’s Comfort and Confidence
One of Vera™’s key highlights is its product technology, which focuses on comfort, fit and leakage protection.
All Vera™ products feature two specially developed technologies: V-FIT™ and V-FLOW™.
The V-FIT™ hourglass design is created to follow the body’s natural curves, providing a comfortable fit that moves with women throughout the day. Meanwhile, the V-FLOW™ flow-guiding channels help distribute menstrual flow evenly, allowing faster absorption and better leakage protection.
These features are designed to give women greater peace of mind, whether they are working, studying, exercising or enjoying their everyday activities.
Vera™ also benefits from Vinda Malaysia’s extensive experience in hygiene and personal care. The company has an established portfolio of brands, including Vinda, Tempo, Libresse, Drypers, Dr P and TENA.
According to Yapp Pau Ling, Country Head of Vinda Malaysia, Vera™ represents more than just another feminine care product.
The brand aims to build a supportive community where women can openly discuss menstruation without embarrassment, while feeling understood and empowered.
One Million Menstrual Products Given Away Nationwide
To celebrate its arrival in Malaysia, Vera™ is making a big introduction through an ambitious nationwide initiative involving the distribution of one million menstrual products.
The giveaway reaches women across Malaysia through various launch activities and outreach programmes at schools, colleges, universities and workplaces.
Particular attention has also been given to underprivileged students, with menstrual products distributed to schools across the Klang Valley, Perak and Negeri Sembilan.
Beyond product distribution, Vera™ is also conducting menstrual hygiene education programmes in schools. These initiatives aim to help young girls better understand their bodies, menstrual cycles and the importance of maintaining proper menstrual hygiene.
By combining product access with education, Vera™ hopes to encourage more open conversations about periods and help young women develop better menstrual care habits from an early age.
Malaysia’s First All-Women Concert Celebrates Female Talent
Vera™ is taking its women-first philosophy beyond everyday feminine care products and bringing the celebration to the entertainment scene.
As part of its official launch, the brand introduced its ambassadors, popular Malaysian singers Ernie Zakri and Priscilla Abby.
The launch celebration also featured Malaysia’s first all-women concert, held at Surf Beach, Sunway Lagoon.
The concert brought together an exciting line-up of female performers, including Ernie Zakri, Priscilla Abby, Vanessa Reynauld, Layla Sania and XONE. The evening also featured DJ Bambi and DJ Charisma, creating a celebration of female talent, confidence and togetherness.
The event provided a platform to recognise women’s contributions to the entertainment industry while bringing the community together through music and shared experiences.
Two Malaysia Book of Records Achievements
Vera™’s launch celebration became even more memorable with two recognitions from the Malaysia Book of Records.
The brand secured the titles of Largest Distribution of Menstrual Products, following the distribution of one million sanitary packs, and First All-Women Concert in Malaysia.
These achievements highlight Vera™’s efforts to turn its brand philosophy into meaningful initiatives that reach women across the country.
Introducing Vera™ Daun Sirih Period Panties
Apart from its range of sanitary pads and liners, Vera™ also offers period panties in different sizes and fits to cater to women’s varying needs.
One of its latest additions is the Vera™ Daun Sirih Period Panties, which incorporates Daun Sirih (betel leaf) and Cica leaf extracts.
These ingredients are highlighted for their natural antibacterial properties, helping to inhibit the growth of harmful bacteria while nourishing and soothing the skin. The product is also designed to help maintain freshness and minimise unwanted odour in the intimate area.
Another notable feature is its V-360°™ coverage, which combines a high-waist design with side guards for additional coverage and protection.
Made with a cottony-soft feel, the period panties also come with a disposal tape to make removal and disposal more convenient.
Where to Buy Vera™ Products in Malaysia
Vera™ products are now available at leading supermarkets, neighbourhood provision stores and pharmacies nationwide.
Consumers can also purchase the products online through the Vera™ Official Store on Shopee, LazMall, TikTok Shop and Vindamall.
To make its debut even more exciting, Vera™ is currently running a Buy & Win contest, giving consumers the opportunity to win prizes worth up to RM1 million.
The prizes include a brand-new car, luxury handbags, gold bars and other exciting rewards.
With its combination of innovative menstrual care products, nationwide community initiatives and entertainment experiences, Vera™ is making its presence felt in Malaysia’s feminine care market.
More importantly, its launch sends a simple message: periods are a natural part of life, and every woman deserves to feel comfortable, confident and supported throughout her cycle.
For product information, promotions and updates, visit www.veramalaysia.com.
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