International fashion brand CERRUTI 1881 is welcoming a new chapter in its Malaysian retail journey with the relaunch of its refreshed kiosk at IOI City Mall, Putrajaya. The occasion also marks the introduction of its Fall/Winter 2026 (FW26) watch collection, bringing together timeless design, contemporary aesthetics and the brand’s signature European sophistication.
Held on 4 November 2026, the launch carries the theme ‘A New Chapter’ and represents an important milestone for the brand, as Malaysia becomes the first market worldwide to introduce CERRUTI 1881’s new kiosk design concept.
The celebration was made even more special with the appearance of Malaysian actor Aedy Ashraf, who joined the event to experience the latest collection and share his thoughts on the importance of watches as an expression of personal style.
A Fresh Retail Experience at IOI City Mall
The newly refreshed CERRUTI 1881 kiosk introduces a more contemporary retail environment while staying true to the brand’s long-established design philosophy.
The updated concept combines the brand’s heritage with a cleaner and more refined presentation, allowing customers to explore its timepieces in a more engaging shopping environment.
Among the noticeable changes is the restyled CERRUTI 1881 logo, which now features a new typeface that gives the brand a refreshed visual identity. The kiosk also features a streamlined layout, consolidating four walkways into a single pathway for a more organised and accessible shopping experience.
Another key highlight is the expansive illuminated glass display, which stretches across almost the entire wall. This creates a striking showcase for the brand’s watches, allowing each timepiece to stand out while adding a sophisticated touch to the overall retail space.
Beyond its visual transformation, the refreshed kiosk reflects CERRUTI 1881’s commitment to evolving with changing consumer expectations while maintaining the elegance associated with its name.
Strengthening Its Partnership in Malaysia
The relaunch also celebrates the longstanding partnership between CERRUTI 1881 and A.D. Time Sdn Bhd, the brand’s official distributor in Malaysia since 2005.
With nearly two decades of collaboration, both companies continue to work towards strengthening CERRUTI 1881’s presence in the local watch market through new collections and improved retail experiences.
According to Mr MB Lim, Executive Business Director of A.D. Time Sdn Bhd, the refreshed kiosk represents an opportunity to build a stronger connection with Malaysian consumers.
He highlighted the company’s commitment to introducing exciting collections and creating a more personalised shopping experience, where customers can discover timepieces that suit their individual tastes and lifestyles.
Discover the New CERRUTI 1881 FW26 Watch Collection
Complementing the refreshed retail concept is the new FW26 watch collection, inspired by CERRUTI 1881’s heritage of combining Italian creativity with Parisian elegance.
The collection features a variety of contemporary designs, distinctive details and contrasting silhouettes, offering something for different personalities and fashion preferences.
Two standout models from the collection are the CERRUTI 1881 Lucardo and CERRUTI 1881 Norcia Mini, each presenting a different interpretation of modern sophistication.
CERRUTI 1881 Lucardo: Bold Design Meets Mechanical Craftsmanship
For men who appreciate distinctive accessories, the CERRUTI 1881 Lucardo is one of the key highlights of the FW26 collection.
This men’s automatic timepiece features a bold architectural design with an open-worked dial that reveals its intricate mechanical details. The layered dial gives the watch a more technical and industrial-inspired appearance, making it visually interesting from different angles.
Its design is further enhanced by contrasting rose gold-tone accents and a distinctive textured strap, creating an interesting balance between modern industrial aesthetics and refined finishing.
The Lucardo is designed for individuals who prefer a statement timepiece without going overboard. Its contemporary styling makes it suitable for different occasions, whether paired with formal attire for an evening event or worn casually as an everyday accessory.
CERRUTI 1881 Norcia Mini: A Touch of Timeless Elegance
On the women’s side, the CERRUTI 1881 Norcia Mini offers a more delicate and jewellery-inspired design.
Featuring an elegant oval-shaped case, crystal-set bezel and intricately designed multi-link bracelet, the timepiece delivers a refined appearance that can complement both everyday outfits and special occasion styling.
One of its standout variations comes with an emerald-green sunray dial, complemented by gold-tone detailing and Roman numeral markers.
The combination creates a sophisticated look that blends classic watchmaking influences with contemporary fashion elements.
For women who prefer accessories that are elegant yet versatile, the Norcia Mini offers a stylish option that can easily transition from a casual daytime look to a more formal evening outfit.
Aedy Ashraf Shares His Love for the CERRUTI 1881 Lucardo
Adding a local celebrity touch to the launch was Malaysian actor Aedy Ashraf, who made a special appearance to celebrate the brand’s latest milestone.
During the event, Aedy shared his thoughts on the CERRUTI 1881 Lucardo, highlighting how a watch can be more than just a functional accessory.
For him, a timepiece is also a reflection of personal style and individuality. He was particularly attracted to the Lucardo’s bold design and intricate mechanical details, which give the watch a distinctive character without making it look overly extravagant.
He also shared that the watch’s versatile appearance makes it suitable for both formal and casual outfits.
His perspective reflects the collection’s overall direction, where watches are designed not only to tell time but also to complement the personality and lifestyle of the person wearing them.
A Heritage of Fashion and Innovation Since 1967
Founded in 1967 by the late Italian designer Nino Cerruti, CERRUTI 1881 has established its identity through a distinctive balance of tradition, creativity and innovation.
From its early approach to tailoring and unisex fashion to its contemporary collections, the brand has continued to explore new interpretations of design while remaining connected to its Italian heritage and Parisian influence.
The latest FW26 watch collection and refreshed Malaysian retail concept represent another step in that ongoing journey.
Visit the Refreshed CERRUTI 1881 Kiosk at IOI City Mall
For watch enthusiasts and fashion lovers interested in exploring the latest collection, the refreshed CERRUTI 1881 kiosk is now located at IOI City Mall, Putrajaya.
Here are the location and recommended retail prices of the featured FW26 timepieces:
| Watch Model | Retail Price |
|---|---|
| CERRUTI 1881 Lucardo | RM1,999 – RM2,099 |
| CERRUTI 1881 Norcia Mini | RM1,499 – RM1,559 |
Store Location:
CERRUTI 1881 Kiosk
Lot LG-K2, Lower Ground Floor
IOI City Mall, Putrajaya.
With Malaysia becoming the first market globally to introduce the brand’s refreshed kiosk design, the latest development is certainly an exciting milestone for CERRUTI 1881.
Whether you are looking for a bold automatic timepiece or an elegant watch with jewellery-inspired details, the new FW26 collection offers different styles to complement individual tastes.
The next time you visit IOI City Mall, why not drop by the refreshed CERRUTI 1881 kiosk and discover its latest timepieces?
For more information on the FW26 watch collection, customers may visit CERRUTI 1881 kiosks across Malaysia or follow A.D. Time Malaysia on Instagram (https://www.instagram.com/adtimemy/) and Facebook (https://www.facebook.com/adtimeMY/).
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