Amazfit has officially expanded its popular Active Series in Malaysia with the introduction of the Amazfit Active Max, a next-generation fitness smartwatch designed for everyday athletes and wellness-focused users who demand more from their wearable technology.
Announced on 9 January 2026, the Active Max arrives with a bold promise: a bigger, brighter display, longer battery life, and more powerful training tools that support users through every stage of their fitness journey.
Built by Zepp Health, a global leader in smart wearables, the Amazfit Active Max is engineered to bridge the gap between professional-grade sports tracking and all-day lifestyle convenience.
From strength training and endurance races to casual workouts and daily activity tracking, the Active Max is designed to be a reliable training partner both in and out of the gym.
Designed for Serious Performance and Everyday Training
What sets the Amazfit Active Max apart is its strong focus on performance clarity. At the heart of the device is BioCharge™, Amazfit’s proprietary energy readiness system that continuously analyzes the user’s physical state.
Unlike basic recovery or sleep scores, BioCharge dynamically updates throughout the day based on workouts, stress, and activity level, helping users understand when their body is primed for intense training and when it needs recovery.
This feature is especially valuable for athletes who train regularly, as it removes much of the guesswork from planning workouts. Whether you are preparing for a marathon, lifting heavy in the gym, or pushing through high-intensity interval sessions, BioCharge ensures that your training remains both effective and sustainable.
Trusted by Elite Malaysian Athletes
The Amazfit Active Max has already earned praise from Malaysian elite athlete Mohd Saddam bin Mohd Pittli, who specializes in endurance and extreme sports such as Hyrox, Spartan Race, and Tower Running. Saddam has represented Malaysia on the international stage, winning medals at the SEA Games and ranking among the world’s best in tower running.
According to Saddam, the Active Max delivers consistency — the most important factor in elite-level performance. The 3,000-nit ultra-bright AMOLED display allows him to read his stats even in harsh outdoor conditions, while BioCharge helps him time his high-intensity strength workouts more precisely.
He also highlighted the intelligent strength training mode, which automatically tracks reps, sets, and rest intervals, allowing him to focus entirely on performance instead of data input.
Bigger Display, Better Visibility Anywhere
The Amazfit Active Max features a 1.5-inch AMOLED display that is one of the brightest in its class. With up to 3,000 nits of peak brightness, users can easily read workout metrics under direct sunlight, whether running outdoors, cycling, or training at the track.
This large, vibrant display is particularly useful for viewing real-time stats such as heart rate, pace, distance, and BioCharge levels without having to squint or stop mid-workout. The clarity also improves everyday usability when checking notifications, controlling music, or navigating menus.
More Storage and Offline Maps for Adventure
With 4GB of built-in storage, the Amazfit Active Max offers up to 100 hours of podcast playback, making it easy to train without carrying a phone. This is perfect for long runs, gym sessions, or hikes where you want entertainment or motivation directly on your wrist.
The watch also supports offline maps, including detailed routes and over 2,000 ski resorts with contour information. This makes it a strong companion for outdoor enthusiasts who enjoy trail running, hiking, or winter sports.
25-Day Battery Life for True Freedom
Battery life is one of the standout strengths of the Amazfit Active Max. With up to 25 days of power, users can track workouts, sleep, and daily activity without constantly worrying about charging. Even during heavy training weeks or long-distance events, the watch remains reliable.
This long endurance makes the Active Max ideal for marathon runners, multi-day training camps, and users who want a true “wear and forget” experience.
170+ Sport Modes With AI-Powered Coaching
The Active Max supports over 170 sport modes, covering everything from running, cycling, and swimming to strength training, HIIT, yoga, and extreme sports. With Zepp Coach™ AI guidance, the watch adapts to the user’s training style and offers smart workout recommendations.
The intelligent strength training mode automatically recognizes up to 25 exercises, tracking reps, sets, and rest periods, which makes gym sessions smoother and more accurate.
24/7 Health Monitoring and Smart Features
Powered by the latest BioTracker™ PPG sensor, the Amazfit Active Max continuously monitors heart rate, blood oxygen, stress, and sleep quality, with alerts for abnormal readings. Users also benefit from smart features like Bluetooth calling, speech-to-text replies on Android, and Zepp Flow™ voice commands for hands-free control.
All data syncs seamlessly with the Zepp App, providing long-term trends and deep insights into health and performance.
Pricing and Availability in Malaysia
The Amazfit Active Max will be available in Malaysia starting 10 January 2026 at a promotional price of RM699 via Amazfit’s official website, Shopee, Lazada, and TikTok Shop. Early buyers will also receive exclusive gifts including an Amazfit Tumbler, Amazfit T-shirt, and Amazfit x Hyrox Nasal Strip, while stocks last.
With its combination of elite-level tracking, long battery life, and everyday usability, the Amazfit Active Max is shaping up to be one of the most complete fitness smartwatches of 2026.
For more information, visit www.amazfit.com.my.
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