As Malaysia prepares to welcome the Year of the Horse, Astro has officially launched its Chinese New Year 2026 campaign, titled “All Right! Kudada” (万事All Right酷哒哒).
Unveiled on 27 December 2025 in Kuala Lumpur, the campaign introduces a fresh and modern way for Malaysians to celebrate the festive season while staying rooted in tradition.
Anchored on the theme “Spark New Celebration, Find New Joy,” Astro’s CNY 2026 campaign is designed to help families reconnect, rediscover joy, and celebrate new beginnings after a year filled with challenges. At the heart of the campaign is a strong message of optimism — that no matter what has happened, everything will be “All Right”.
Meet Kudada – Astro’s New Year of the Horse Mascot
A major highlight of this year’s campaign is the introduction of Kudada, Astro’s brand-new Chinese New Year mascot. The name combines the word “cool” with a rhythmic “da-da”, giving the character a playful, trendy and youthful identity that fits perfectly with the evolving face of modern celebrations.
Kudada represents moving forward with confidence, positivity and joy — a symbol of resilience and good vibes for the new year. Astro aims for Kudada to be more than just a festive character; it is meant to be a companion that spreads happiness across generations.
All Right! Kudada Chinese New Year Album
Astro continues its strong tradition of festive music by collaborating once again with Multimedia to produce the All Right! Kudada Chinese New Year Album 2026, led by renowned producer Ang Chee Chiang.
The album’s creative concept revolves around time travel, connecting the past, present and future through music. With more than 60 artists involved, this year’s album offers a unique narrative that celebrates heritage while embracing innovation.
A new Kudada Digital Album has also been introduced, giving fans access to three festive songs and exclusive behind-the-scenes content.
🎶 Featured Songs
| Track | Theme | Description |
|---|---|---|
| 万事All Right酷哒哒 (All Right! Kudada) | Modern | A heartwarming reunion story following a “journey of a letter” that connects generations |
| Alright年 (Alright Nian) | Ancient | Martial arts heroes, traditional melodies and festive New Year rhythms |
| 灯笼挂在火箭上 (Lantern on a Rocket) | Futuristic | Tech-inspired visuals and beats that represent innovation |
| 三星拱照 (San Xing Gong Zhao) | Surprise Track | Electronic sounds mixed with traditional blessings featuring Lai Lok Yi |
All songs are available on Spotify, Apple Music, YouTube Music, and other major platforms.
Limited-Edition Kudada Merchandise
To make the celebrations more memorable, Astro has released a wide range of Kudada-themed merchandise designed for both fans and collectors.
🛍️ Merchandise Lineup
| Item | Description |
|---|---|
| Plush Toy & Keychain Set | 6 auspicious designs (wealth, health, peace, luck, success, academics) + 1 hidden edition |
| CNY 2026 T-Shirt | Available for adults and children |
| CNY 2026 Comic Book | Interactive story with emotional learning for kids |
| Kudada WhatsApp Stickers | Free for Astro customers via My Astro App |
Merchandise is available at Popular Bookstores, Astro’s website, Shopee, Lazada, and Hup Lick Publishing’s official platforms.
Festive Entertainment on Astro
Astro will also roll out an exciting lineup of festive content both on-air and on-ground.
🎊 CNY Highlights
| Activity | Details |
|---|---|
| Astro CNY Roadshow | Starts January 2026, featuring artistes and giveaways nationwide |
| KUDADA 酷哒哒 Pop-Up Channel (CH100) | 9 Feb – 11 Mar 2026 |
| Astro CNY Countdown Gala 2026 | Malaysia’s biggest New Year countdown show |
| Feng Shui Show | “Sifu! May I Ask?” |
| Hokkien Countdown | “I Love Hua Hee Bai Ti Gong” |
A Star-Studded Launch
The campaign was launched with an energetic event attended by a wide range of Malaysian celebrities including Jack Lim, Freddie Huang, Crystal Ong, Darren Ch’ng, Jaspers Lai, Joey Leong, and many more, showcasing Astro’s strong support for local talent.
A New Way to Celebrate CNY
With its blend of music, mascot, merchandise, and meaningful storytelling, Astro’s All Right! Kudada campaign sets a new benchmark for festive celebrations in Malaysia.
By combining tradition with creativity and technology, Astro is ensuring that Chinese New Year 2026 will be brighter, more joyful, and truly unforgettable.
For more information, visit kudada2026.com or follow Astro on its official platforms.
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