Malaysia’s passion for durian has never been stronger — and in July 2025, it’s going viral. Bigo Live, the global live streaming sensation, is taking things to the next level with the BIGO Durian Fiesta 2025, a nationwide celebration that blends in-app excitement with a once-in-a-lifetime offline durian party in the heart of Raub, Pahang.
This festive season, creators, fans, and food lovers across Malaysia are rallying together to conquer the ultimate durian challenge: devouring 100 durians in under one hour. It’s not just about eating — it’s about community, culture, content, and a whole lot of creamy, pungent fun.
The BIGO Durian Fiesta Party: Where Fans and Creators Feast
Mark your calendars for 26 July 2025, as 40 of Bigo Live Malaysia’s top creators and fans descend upon one of the country’s most iconic durian hubs — the lush orchards of Raub, Pahang. This all-day event is packed with competitive energy, juicy bites, and RM900 in cash prizes.
At the center of it all is the Durian Eating Challenge. Can participants devour 100 durians within an hour? The clock will be ticking as heat, hype, and hunger collide in this fruity showdown.
But the fun doesn’t stop there. Fans and creators will also battle it out in:
- Durian Holding Contest – Test your strength and stamina.
- Durian Chopping Relay – How fast can you open one?
- Guess the Durian’s Weight Contest – Put your durian knowledge to the test.
All participants will enjoy unlimited servings of Malaysia’s finest durian varieties, turning this into a dream day for any durian lover.
How to Join the Durian Showdown: The King of All
From 1 to 20 July 2025, Bigo Live is hosting the Durian Showdown: The King of All, an in-app contest designed to determine who will rise as Malaysia’s ultimate durian champions. Split into two phases:
- Phase 1: 1 – 15 July
- Phase 2: 16 – 20 July
Here’s how it works:
- Creators climb the ranks based on the total Beans received during themed livestreams.
- Fans earn their spot by sending Beans, supporting their favourite streamers.
The top 20 creators and top 20 fans will receive exclusive invites to the Durian Fiesta Party in Raub. Weekly winners will also get increased visibility via push notifications and Hot Live features, fueling even more friendly competition.
Phase 2 brings an extra dose of excitement with a Durian Showdown Livehouse session and double rewards via Votebox, making this the ultimate time to get involved.
More Than Just Durian — A Celebration of Culture and Community
“Durian season is one of Malaysia’s most beloved traditions,” said a Bigo Live Malaysia spokesperson. “With the BIGO Durian Fiesta 2025, we’re celebrating what makes our community special — our shared passion, our bold flavours, and our love for connecting through livestreaming.”
This event marks a new chapter for Bigo Live, blending digital entertainment with cultural celebration. It gives users a chance to interact in real life, meet their favourite creators, and form genuine connections beyond the screen.
Whether you’re a seasoned content creator, a loyal fan, or simply a durian enthusiast, this is your chance to be part of something deliciously unforgettable.
Creating Opportunity Through Live Streaming
Bigo Live isn’t just about live entertainment — it’s a platform where Malaysian creators thrive, turning their talents into global influence and real income. Through events like the Durian Fiesta, Bigo Live continues to empower creators and build bridges across communities with fun, interactive content.
And with livestream viewership soaring across the country, more users than ever are discovering new voices, sharing their passions, and joining in on Malaysia’s most unique digital experiences.
Join the Durian Fiesta — Online and On-Site
So what are you waiting for? Whether you’re aiming for the top of the leaderboard or cheering from the sidelines, the BIGO Durian Fiesta 2025 is calling all Malaysians to unite over their love of durian and livestreaming.
- Download the Bigo Live app today and join the Durian Showdown now until 20 July 2025. For more info, visit the in-app campaign page.
- Let the king of fruits crown the king of content — only at Bigo Live’s Durian Fiesta 2025!
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