Luxury cruise line Crystal has unveiled a bold new chapter in its journey to deliver exceptional travel with the launch of By Abercrombie & Kent.
This exclusive partnership with its sister brand, Abercrombie & Kent (A&K), reimagines the traditional cruise model by extending Crystal’s award-winning voyages into unforgettable land adventures.
The program, now available on Crystal Serenity and Crystal Symphony sailings through 2026, seamlessly blends Crystal’s onboard excellence with A&K’s six decades of expertise in curating authentic cultural experiences.
Guests will enjoy not just life at sea, but also immersive explorations across the world’s most iconic destinations.
A Partnership of Icons
Since 2022, when A&K Travel Group acquired the Crystal brand and its vessels, both names have worked closely to craft a new era of “Exceptional at Sea.”
With this launch, the collaboration now extends ashore, offering guests opportunities to explore regions like Africa, Asia, the Mediterranean, and the South Pacific in ways only A&K can deliver.
Cristina Levis, CEO of A&K Travel Group, emphasized the program’s unique approach:
“We’re redefining what a luxury cruise experience can be. By Abercrombie & Kent isn’t just an excursion program – it’s a complete reimagining of how our guests discover the world, combining Crystal’s onboard hospitality with A&K’s unparalleled destination expertise.”
Immersive Adventures: From Shore to Heart of Culture
Overland Adventures By A&K
Guests can disembark mid-voyage for multi-day adventures, rejoining at another port. These journeys take travelers to iconic landmarks such as the Great Wall of China, Taj Mahal, and Uluru.
In Beijing, for example, guests can visit Tiananmen Square, the Forbidden City, and the Temple of Heaven, culminating in a breathtaking view from the Great Wall.
Each itinerary is carefully woven into the cruise schedule to ensure seamless experiences.
Pre- & Post-Cruise Extensions
Crystal is also extending the voyage magic beyond sailing dates. Guests can embark on bespoke adventures before or after their cruise, from exploring Angkor Wat’s temple complex to tracking lions in Kenya’s Masai Mara, or indulging in the Dolce Vita in Tuscany.
Highlights include truffle hunting, private winery dinners, five-star castle stays, and visits to UNESCO World Heritage sites.
One standout experience lets guests walk through the majestic ruins of Angkor Wat, enjoy a gala dinner with traditional performances, and shop for authentic crafts at Cambodia’s vibrant Old Market.
Unmatched Expertise and Access
What sets By Abercrombie & Kent apart is the unparalleled access that A&K provides. With over 3,000 staff in 65 offices across 40 countries, A&K ensures that every detail — from private charter flights to luxury accommodations — is meticulously handled.
Guests can choose to travel in intimate small groups or opt for bespoke individual journeys, with every experience guided by seasoned local experts.
In Africa, guests benefit from A&K’s renowned Sanctuary portfolio of luxury camps and lodges, a manifestation of founder Geoffrey Kent’s philosophy: “adventure by day, luxury by night.”
Curated Highlights Across the Fleet
- Crystal Serenity
– Uluru Adventure (Pre & Post-Cruise)
– Beijing and The Great Wall (Pre & Post-Cruise)
– Angkor Wat: The Timeless Majesty of Cambodia (Pre-Cruise)
– Taj & Tigers: A Journey Through Timeless India (Pre & Post-Cruise) - Crystal Symphony
– Secrets of the Serengeti (Pre & Post-Cruise)
– The Enchanting Masai Mara (Pre & Post-Cruise)
– Highlights of Tokyo and Hakone (Pre & Post-Cruise)
– Overland Splendours of the Taj Mahal
– Angkor Wat and The Mystique of Cambodia (Pre & Post-Cruise)
These curated journeys allow travelers to dive deeper into local traditions, landscapes, and histories, ensuring their cruise experience extends far beyond the ocean.
A Year of Recognition
The launch of By Abercrombie & Kent builds on an already successful year for Crystal. In July 2025, the line was named Top Midsize-Ship Ocean Cruise Line in the Travel + Leisure World’s Best Awards — an accolade it has proudly maintained for nearly three decades.
With reimagined ships featuring larger suites, artisanal finishes, and nearly one crew member per guest, Crystal continues to elevate luxury cruising.
The Future of Luxury Travel
With the introduction of By Abercrombie & Kent, Crystal is no longer just about what happens on the ship. It’s about seamlessly connecting the journey at sea with the adventures on land, creating an unparalleled travel experience.
For discerning travelers seeking cultural immersion, natural wonder, and the highest standards of hospitality, this partnership represents the future of luxury cruising.
For more information, or to book any of Crystal’s award-winning exceptional voyages with By A&K experiences, contact your travel advisor, visit the dedicated page on crystalcruises.com or call 1300 503 640.
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