Great news for mobile photography enthusiasts – the HUAWEI XMAGE Awards 2025 is back for its eighth year, and this time, it’s bigger, bolder, and more rewarding than ever.
Exclusive to HUAWEI smartphone users, this prestigious global competition invites Malaysians to share their creativity, imagination, and storytelling skills through the power of mobile photography.
With the theme “The Power of Image”, the contest highlights how photography transcends words and boundaries to connect people across cultures and experiences.
If you’re a proud HUAWEI smartphone user, this is your chance to not only showcase your artistic talent to the world but also walk away with incredible prizes, including the all-new HUAWEI Pura 80 Ultra, HUAWEI FreeBuds 6, and HUAWEI WATCH FIT 4.
A Celebration of Mobile Photography
The HUAWEI XMAGE Awards has grown into one of the world’s most respected mobile photography contests, spotlighting how everyday users can turn fleeting moments into lasting art. For 2025, the categories encourage photographers to experiment with diverse styles and perspectives.
Among the new and returning themes are:
- So Far So Close – Explore contrasts between intimacy and distance.
- Good Night – Showcase the beauty of low-light photography.
- Colour & Shade – Highlight the interplay of light, shadows, and vibrant hues.
- Faces – Capture raw emotions and human stories.
- A Heartwarming World – Tell narratives of kindness, joy, and connection.
- Experimental Lab – Push the boundaries of creative expression.
- Storyboard – Craft a visual journey through sequential storytelling.
- Action – Freeze dramatic moments filled with motion and energy.
These categories are designed to suit different creative styles, whether you’re a beginner passionate about candid shots or a professional aiming for storytelling impact.
Global Prizes Worth Thousands
On the international stage, Huawei is offering prizes that are as exciting as the competition itself. The three Grand Prize winners will each receive a USD 10,000 creation fund, while 97 additional winners in the XMAGE Top 100 will walk away with USD 1,500 each.
Beyond monetary rewards, winners’ works will be displayed on global platforms and exhibitions curated by Huawei, giving them recognition on a worldwide scale.
Exclusive Rewards for Malaysians
For participants based in Malaysia, Huawei Malaysia has introduced special local prizes in addition to the global awards. Winners of the XMAGE Awards Malaysia 2025:
The Power of Image will receive:
- Grand Prize (1 winner): HUAWEI Pura 80 Ultra worth RM6,599 + Trophy
- First Runner-up (3 winners): HUAWEI Pura 80 Pro worth RM4,599 + Trophy
- Second Runner-up (10 winners): HUAWEI FreeBuds 6 worth RM699 + Trophy
- Honourable Mentions (20 winners): HUAWEI WATCH FIT 4 worth RM599 + Trophy
That’s a total of 34 winners from Malaysia who will be rewarded with cutting-edge devices and recognition for their creativity.
HUAWEI XMAGE Awards 2025 : How to Participate
Entering the XMAGE Awards is simple. Participants need to capture stunning photos or videos using a HUAWEI smartphone and submit them through one of the official platforms:
- Social Media – Post your entries on Instagram or Facebook, follow @huaweimobilemy, and include the hashtag #HUAWEIXMAGEMY in the caption. Make sure your account is public.
- HUAWEI Community Platform – Submit entries through the HUAWEI Community Malaysia website. Entries here will also be automatically synced to the Global XMAGE Awards site, doubling your chances of winning.
The contest runs until 15 September 2025, so now is the perfect time to get snapping and unleash your creativity. Winners will be announced on @huaweimobilemy Facebook, with Huawei Malaysia contacting winners directly for prize fulfilment.
Why the HUAWEI Pura 80 Series is the Perfect Companion
The HUAWEI Pura 80 Pro and Ultra are more than just smartphones – they are creative tools engineered for photography excellence. With cutting-edge sensor technology, superior low-light capabilities, and intelligent shooting modes, the Pura 80 Series makes it easier than ever to capture competition-ready shots.
Whether you’re freezing motion for the Action category, experimenting with abstract ideas in Experimental Lab, or capturing emotional depth in Faces, the Pura 80 Series ensures clarity, sharpness, and artistry in every frame.
Available in Malaysia starting at RM4,599, the Pura 80 Pro and Ultra can be purchased at HUAWEI Experience Stores, the official HUAWEI Website, and flagship stores on Shopee, Lazada, and TikTok Shop.
As a bonus, each purchase comes with exclusive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one-year HUAWEI Care+ coverage.
The HUAWEI XMAGE Awards 2025 is more than a competition – it’s a celebration of how technology and creativity can inspire and connect us through images. With powerful categories, global recognition, and exclusive prizes, this is the ultimate stage for photographers of all levels to showcase their artistry.
So if you own a HUAWEI smartphone, grab it, step outside, and start capturing. The perfect shot could earn you not just incredible prizes like the HUAWEI Pura 80 Ultra, but also a spot among the world’s most inspiring mobile photographers.
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