Samsung Turns KL MRT Trains Into a Galaxy Playground with “The Aye Train” Campaign
The game is officially on in Kuala Lumpur! Samsung Malaysia has just launched one of its most exciting brand activations yet — The Aye Train — turning 10 MRT trains into fully wrapped, interactive experiences that are hard to miss and even harder to resist.
This marks the boldest campaign yet for the Galaxy A Series, introducing Malaysians to the power-packed Galaxy A56 5G and Galaxy A36 5G in a way that’s anything but ordinary.
The Aye Train – A Moving Playground for Everyone
Launched today, this high-energy citywide campaign isn’t just a promotional stunt. It’s a moving playground — literally. As you board one of the specially designed MRT trains, you’ll find yourself surrounded by Galaxy A-themed visuals, colours, and sounds.
The goal?
To immerse you in the world of Galaxy A and invite you to be part of the fun.
These trains, transformed into mobile billboards, showcase the sleek design and vibrant innovation of the Galaxy A56 and A36, making your daily commute a lot more exciting.
Join the “AYE Heard That!” Contest
But that’s not all. Samsung is giving Malaysians the chance to win big while they ride.
Introducing the “AYE Heard That!” challenge — a fun and engaging contest that turns your MRT ride into a game. All you need to do is:
- Listen carefully to the in-train announcements.
- Count how many times you hear the word “Aye.”
- Scan the onboard QR code to submit your answer.
- Post on social media using the hashtags:
#AYEHeardThat
#KitaPilihAYE
#GalaxyA56
Make sure to follow @SamsungMalaysia on Instagram to complete your entry.
And the reward? One of 30 units of Samsung Galaxy Tab S9 FE+ (256GB) — a high-performance tablet perfect for productivity, entertainment, and creativity on the go.
Meet the New Galaxy A56 5G & A36 5G
The campaign also puts the spotlight on Samsung’s latest Galaxy A devices — the Galaxy A56 5G and Galaxy A36 5G — packed with Awesome Intelligence (AI) to upgrade your everyday life. Here’s why these phones deserve your attention:
- Awesome AI Features
Whether you’re editing photos or multitasking between apps, Galaxy A’s smart AI helps enhance your experience by learning how you use your phone and optimising performance accordingly. - Security with Knox Vault
Data protection is no longer just a luxury. Samsung Knox Vault ensures that your sensitive information — passwords, biometrics, and important documents — are kept safe, secure, and isolated from threats. - Samsung Wallet Integration
From paying for your MRT ride to accessing loyalty cards and IDs, Samsung Wallet turns your phone into a powerful tap-and-go companion. - All-Day Battery & Future-Proof OS
With long-lasting battery life and up to four generations of OS upgrades, the Galaxy A56 and A36 are built to support you for the long haul — both in performance and protection.
Rewards with Every Purchase
Ready to upgrade?
Samsung is sweetening the deal even more. When you purchase the new Galaxy A56 5G or Galaxy A36 5G, you’ll get to enjoy up to RM329 worth of rewards — making it the perfect time to hop on board.
The Aye Train campaign is more than just a marketing strategy — it’s a celebration of creativity, connectivity, and community. Samsung has once again shown that tech innovation doesn’t have to be confined to a screen; it can be part of your everyday commute, your social feed, and even your daily dose of fun.
So next time you board an MRT in KL, listen carefully. The word “Aye” might just lead you to your next big win — and maybe even your next smartphone.
For more info, visit Samsung Malaysia’s official channels or follow @SamsungMalaysia on Instagram.
Keywords:
- Samsung Galaxy A56 Malaysia
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- Samsung MRT contest
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- Samsung Malaysia promotion
- Galaxy A56 launch
- Samsung Galaxy Tab S9 FE+ giveaway
