In a revolutionary step that fuses precision agriculture with beauty innovation, Dyson has officially unveiled its latest haircare breakthrough: the Dyson Omega™ Nourishing Range.
Powered by the brand’s new Oli7™ blend, this collection showcases Dyson’s commitment to performance, sustainability, and natural beauty — all wrapped in one sleek bottle.
Launching exclusively in select global markets, including Malaysia, this second formulation line marks a bold evolution in Dyson’s haircare journey. And here’s why it’s turning heads.
From Farm to Follicle: The Story Behind Dyson Omega™
While Dyson is best known for its technology in airflow and motors, the brand is now making waves for something a little more… organic.
The Dyson Omega™ range is the product of 13 years of farming expertise and 12 years of advanced hair science. In a unique convergence of two distinct disciplines, Dyson engineers turned to the land — quite literally — to develop a formula that addresses the root cause of dry, frizzy, and damaged hair.
The result is an omega-rich range powered by ingredients grown on Dyson’s own farms in Lincolnshire, UK — including a specially cultivated sunflower oil, now central to the new Dyson Oli7™ blend.
Meet the Dyson Oli7™ Blend
At the heart of the Dyson Omega™ formula lies a carefully curated mix of seven nutrient-rich oils. Each ingredient was chosen for its specific ability to hydrate, strengthen, and restore hair:
- Dyson Farming Sunflower Seed Oil
- Olive Oil
- Abyssinian Oil
- Corn Oil
- Avocado Oil
- Sesame Oil
- Macadamia Oil
These oils deliver essential fatty acids — like omegas 6 and 9 — that help moisturise the hair deeply, reduce frizz, and leave a smooth finish. Notably, Dyson’s sunflower oil absorbs quickly without residue, thanks to its lightweight molecular structure.
Hydrating Hair Oil: Nourishment Without the Weight
Silicone-free and deeply hydrating, the Dyson Omega™ Hydrating Hair Oil is designed to smooth, protect, and restore brittle, fragile hair.
Key Features:
- Restores and nourishes with the Oli7™ blend
- Uses a biotechnology fermented oil complex for weightless absorption
- Locks in moisture and boosts shine
- Free of silicones, parabens, and heavy buildup
- Antioxidant-rich to protect from heat and mechanical damage
How to Use:
- Apply a few drops to dry or damp hair, focusing on the mid-lengths and ends. Ideal for daily use or whenever your strands need a boost of hydration.
- The glass packaging — trialled through over 100 prototypes — was designed for stability and grip, even when hands are slick with oil. It’s luxury you can feel.
Leave-In Conditioning Spray: The Ultimate 8-in-1 Multitasker
Formulated as an all-rounder, the Dyson Omega™ Leave-In Conditioning Spray combines convenience with intensive care. More than just a detangler, this product works overtime.
Key Benefits:
- Nourishes and restores dry, fragile strands
- Detangles and smooths for easier styling
- Reduces frizz and static
- Protects from heat and UV damage
- Minimises breakage
- Infused with Panthenol for strength and elasticity
- Lightweight spray for controlled coverage
- Silicone-free and antioxidant-rich
How to Use:
- Spray evenly onto wet or dry hair. Use hands or a wide-tooth comb to distribute the product from root to tip.
- Thanks to a custom-engineered bottle, the spray transforms from a gel-cream into a fine mist for even distribution — no clumps, no mess.
Dyson knows that sensory experience matters. The Omega™ range features an elegant fragrance profile with eight notes:
- Top Notes: Citrus, green tea, and bergamot
- Heart Notes: Jasmine and rose
- Base Notes: Musk, cedarwood, and oak moss
The scent is fresh yet sophisticated, designed to evoke clarity and calm while lasting throughout the day.
Behind the scenes, Dyson Farming is more than just a supplier — it’s a hub of agricultural innovation. Covering 36,000 acres (the size of 20,000 football fields), it’s the UK’s largest farming business. Dyson’s sunflower fields alone span nine hectares and host over 800,000 sunflowers.
The brand didn’t settle for just any sunflower. Dyson’s scientists trialled over 60 varieties to select the one richest in natural ceramides, essential for restoring damaged hair. Soil health, nutrient balancing, and biodiversity are all part of the process, making Omega™ as eco-conscious as it is effective.
A New Era in Haircare
With the Dyson Omega™ Nourishing Range, we’re not just getting new hair products — we’re witnessing a shift in how we think about beauty. Dyson is proving that science, sustainability, and self-care can co-exist beautifully.
Whether you’re dealing with dryness, frizz, or simply want to give your hair the love it deserves, the Omega™ line offers a solution that’s clean, nourishing, and grounded in nature.
And the best part? It’s just the beginning. As Sir James Dyson hinted, the future of haircare lies in combining cutting-edge tech with ingredient innovation.
So go ahead — upgrade your haircare routine. Your strands (and the planet) will thank you.
The Dyson Omega™ Nourishing range is currently only available in select markets globally. Follow @dyson_my or sign up for the Dyson newsletter at www.dyson.my/new-launches/sign-up to stay up-to-date on upcoming launches in Malaysia.
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