Malaysian consumers now have a fresh and exciting way to embrace healthier lifestyles with the official launch of NutriWell, a wellness-focused beverage brand by Fraser & Neave Holdings Bhd (F&NHB).
Already a trusted name in Singapore and Thailand, NutriWell is expanding regionally with the mission to make nutritious, plant-based beverages accessible, delicious, and enjoyable for all.
This launch is more than just an introduction of new drinks. NutriWell represents a holistic lifestyle movement, blending nutrition, taste, and modern convenience to inspire a naturally better way to live.
Healthy Should Taste This Good
NutriWell’s arrival in Malaysia is marked by the bold campaign “Healthy Should Taste This Good.” The message is clear: nutritious beverages don’t need to be bland or boring. Instead, they can be packed with both health benefits and satisfying flavours.
The campaign uses vibrant storytelling and engaging visuals to challenge traditional perceptions of healthy drinks.
Whether you’re sipping NutriWell at home, enjoying it at your favourite café, or incorporating it into your daily cooking, the brand invites Malaysians to rethink what healthy living should feel — and taste — like.
Each beverage is crafted to be cholesterol-free, preservative-free, high in Vitamin D, and a source of calcium to support strong bones and teeth. The drinks are dairy-free, making them an appealing choice for consumers seeking plant-based alternatives without sacrificing flavour.
The NutriWell Line-up: Nature Meets Nutrition
NutriWell introduces a diverse range of plant-based beverages inspired by grains, nuts, and seeds. Designed with both taste and functionality in mind, these drinks cater to different lifestyles and preferences:
- NutriWell Oat M!lk
Creamy, smooth, and dairy-free, this oat-based option is enriched with Vitamin D, making it a nutritious choice for breakfast or as a coffee companion. - NutriWell Almond M!lk
Bold and nutty, this almond-based drink delivers a rich flavour and is a great source of calcium. Perfect for those looking for a wholesome, plant-powered alternative. - NutriWell Oats & Quinoa Soy M!lk
A nutritious blend of oats and quinoa, this drink combines plant-based protein with earthy flavours, offering a satisfying and balanced choice. - NutriWell Purple Rice Soy M!lk
A unique beverage combining antioxidant-rich purple rice with soy, this drink provides dietary fibre and a distinctive flavour, ideal for adventurous taste buds.
With this range, NutriWell offers something for everyone, whether you enjoy your drinks straight, mixed into coffee, or even incorporated into recipes for cooking and baking.
Digital Platforms for Everyday Wellness
NutriWell isn’t just about beverages — it’s about building a community of wellness enthusiasts. Alongside its launch, NutriWell has unveiled a new website and active social media platforms. These digital channels serve as a hub for engaging content such as:
- Practical health and nutrition tips
- Ingredient stories and product highlights
- Lifestyle inspiration for fitness and mindful living
By providing both products and knowledge, NutriWell ensures wellness feels accessible, modern, and relevant to Malaysians’ daily lives.
Supporting Malaysia’s Growing Health-Conscious Community
According to Ronnie Teo, Chief Brand and Commercial Officer, Fraser and Neave, Limited, NutriWell is about blending natural nutrition with flavour.
“Better living starts with small choices – like a drink that tastes great and does your body good. With NutriWell, we bring natural nutrition and flavour together like never before.”
Leong Wai Yin, Chief Marketing Officer of F&N Beverages Marketing, highlighted how the launch resonates with young Malaysians. From run clubs to pickleball, paddle sports, and pilates, the younger generation is increasingly drawn to wellness and social fitness activities. NutriWell, with its high-quality, nutritious ingredients tailored to local taste buds, supports this shift.
“There’s a NutriWell for everyone,” she added. “Whether you enjoy it on its own, in your coffee, or as part of a recipe, NutriWell makes healthy living more fun and delicious.”
A Holistic Vision for Better Living
NutriWell’s expansion into Malaysia reflects a growing trend of consumers seeking balance between health and enjoyment. By combining the wisdom of natural ingredients with nutritional science, NutriWell is bridging the gap between wellness and indulgence.
In today’s fast-paced world, making healthy choices should be simple and rewarding. With NutriWell’s accessible plant-based beverages, Malaysians now have more ways to sip, smile, and feel amazing.
As NutriWell continues to grow across the region, it carries with it a clear message: wellness isn’t a sacrifice — it’s a lifestyle that can be as delicious as it is nutritious.
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