Malaysian photography enthusiasts have plenty to celebrate as Futuromic Photo AV Sdn. Bhd., the nation’s leading distributor of imaging products, has officially launched the Ricoh GR IV, the newest addition to the iconic GR series.
Representing the first major upgrade to the GR line in years, the GR IV redefines what a compact camera can deliver, offering professional-grade performance in a pocket-sized body designed for street photography and beyond.
A Cult Classic Reimagined
The Ricoh GR series has long been a cult favourite among street photographers, professionals, and creatives who value a perfect balance of portability, speed, and image quality.
With the GR IV, Ricoh pushes this legacy forward by introducing a newly developed 25.74-megapixel APS-C CMOS sensor, paired with a re-engineered 18.3mm f/2.8 GR lens.
Together, they deliver sharper images, richer tonal gradation, and more accurate colour reproduction, even in challenging lighting conditions.
Powered by the all-new GR Engine 7, the camera offers dramatically improved noise reduction, high-sensitivity shooting up to ISO 204800, and faster overall performance.
These upgrades make the GR IV an ideal tool not just for street photography, but also for documentary, travel, and everyday creative expression.
Speed and Stability Redefined
Photographers know that street moments don’t wait, and the GR IV ensures you never miss them. Its enhanced five-axis in-body image stabilisation produces tack-sharp results in handheld shooting, while the revamped autofocus system achieves focus in record speed.
In fact, with an optimised start-up time of just 0.6 seconds, the GR IV is officially the fastest GR model to date.
This responsiveness, combined with the discreet form factor, makes it a dream companion for photographers who want to stay invisible while capturing candid stories on the street.
Designed with the Photographer in Mind
The Ricoh GR IV’s redesigned magnesium alloy body not only feels premium but also improves durability for everyday use.
Ergonomic upgrades include a refined hand grip for comfortable long shoots and an updated 3.0-inch high-definition LCD monitor with outdoor visibility enhancements, ensuring clarity under Malaysia’s bright sunlight.
Creative shooters will also appreciate the new Cinema image mode and expanded Snap Distance-Priority AE exposure settings. These features provide even greater flexibility and creative control, allowing photographers to craft cinematic visuals and control depth of field more precisely.
Seamless Connectivity with GR WORLD
In the digital age, connectivity is essential. The GR IV integrates Bluetooth® and Wi-Fi, enabling instant sharing and remote control via the new GR WORLD app.
Whether you’re editing on the go or engaging with the vibrant GR community online, this feature ensures photographers remain connected at every stage of their creative journey.
Building a Community of Creatives
Beyond the camera itself, Futuromic emphasises the importance of cultivating a thriving photography ecosystem. Speaking at the launch, Dato’ Billy Lai, Business Development Director of Futuromic, described the GR IV’s debut as more than just a product release:
“The launch of the Ricoh GR IV is not just a product milestone, but a cultural moment for the photography community. More importantly, this reaffirms our long-term commitment to building an inclusive, dynamic imaging community rooted in creativity, storytelling, and shared experience.”
To celebrate the launch, Futuromic hosted an engaging event at Sunway Pyramid, Kuala Lumpur. Attendees had the chance to join photo walks, try the GR IV hands-on, and learn from experienced Ricoh GR photographers.
The event embodied Futuromic’s vision of merging gear with genuine connection, highlighting that photography is as much about people as it is about technology.
The Ricoh GR IV is now available across Futuromic’s authorised dealers and online channels in Malaysia. Each unit comes with Futuromic’s full local warranty and robust after-sales support, ensuring photographers have peace of mind with their investment.
Retailers and partners interested in advance orders or further information can contact their Futuromic sales representative directly, or reach out via email at b2b@futuromic.com or phone at +603-6156 6633.
Ricoh GR IV – A Compact Powerhouse for the Future
Compact cameras may often be overshadowed by DSLRs and mirrorless systems, but the Ricoh GR IV proves that small can be mighty. With its impressive upgrades in image quality, speed, ergonomics, and connectivity, the GR IV cements its place as the ultimate street photography companion.
For Malaysian photographers, this launch represents more than new technology—it’s a chance to be part of a vibrant, growing community united by the love of storytelling through images.
As the GR IV takes to the streets, it reaffirms a simple truth: great photography isn’t about the size of the camera, but the vision of the person behind it.
For more information, visit www.futuromic.com.
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