Malaysia’s homegrown sleep solutions brand Getha has once again raised the bar in mattress innovation with the unveiling of its latest flagship product, the Transforme Miracle Latex PrimeFibre Mattress.
Launched at Sunway Pyramid, the event not only showcased a new level of comfort and technology but also highlighted Malaysia’s growing capabilities in premium manufacturing and sustainable product innovation.
Officiated by Bahria Mohd Tamil, Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry, the launch served as a testament to how local expertise and natural resources can be transformed into globally competitive products. It reflects the essence of “Made by Malaysia,” where innovation, craftsmanship, and sustainability converge.
A New Benchmark in Sleep Innovation
Building on the success of its predecessor, the Transforme Miracle Latex Mattress introduced in late 2025, Getha’s new PrimeFibre version represents a significant upgrade. Designed for consumers seeking enhanced comfort and performance, the mattress combines advanced materials with a strong focus on natural and sustainable components.
At the core of this innovation is Getha’s proprietary Miracle Latex material, enhanced with Graphite+ technology. This unique formulation is paired with a 100% natural latex layer, reinforcing the brand’s deep connection with Malaysia’s globally renowned rubber industry.
The result is a mattress that delivers not only superior comfort but also durability and long-term value. According to Getha, the Miracle Latex core offers up to four times more elasticity compared to conventional mattress materials such as foam or compressed fibres. This enhanced elasticity translates into better body support, improved resilience, and a longer product lifespan—making it a worthwhile investment for consumers prioritizing sleep quality.
Cooling Comfort Through Sustainable Materials
One of the standout features of the Transforme Miracle Latex PrimeFibre Mattress is its focus on cooling technology. In a tropical climate like Malaysia’s, temperature regulation plays a crucial role in achieving quality sleep.
To address this, Getha has incorporated several innovative materials, including rubberised coconut fibre and BioCool fabric. The latter is particularly noteworthy as it is described as Malaysia’s first natural cooling fabric made from sugar cane fibres. This eco-friendly material provides a cooling effect while reducing reliance on synthetic fabrics commonly used in traditional mattresses.
Additionally, the mattress features Suprelle Cool Night in its quilting layer. This high-performance fibrefill, embedded with Cool Flow Crimp technology, enhances heat dissipation and helps maintain a comfortable sleep temperature throughout the night.
Together, these elements create a sleep surface that remains cool, breathable, and comfortable—an essential factor for uninterrupted rest in warm environments.
Designed for Modern Lifestyles
The launch of the PrimeFibre Mattress reflects Getha’s commitment to meeting evolving consumer needs. Today’s buyers are not only looking for comfort but also sustainability, durability, and value.
Priced from RM6,999, the mattress is positioned within the premium segment. To make it more accessible, Getha is offering a limited-time promotion that includes a 35% discount, along with a trade-in programme of up to RM1,500. Customers will also receive up to two complimentary Miracle Latex Pillows, depending on the selected mattress size.
This strategic approach ensures that consumers can experience high-quality sleep solutions while benefiting from attractive value-added offers.
Expanding Beyond Premium: A Dual-Product Strategy
In addition to its flagship product, Getha introduced the Miracle Latex Mattress—an entry-level option available exclusively online. Starting from RM2,499, this model is designed to appeal to younger consumers, particularly young professionals and first-time homeowners.
According to Getha’s Project Director, Kevin Tan, the dual-product strategy reflects the company’s commitment to serving a broader audience. While the PrimeFibre Mattress caters to those seeking a premium sleep experience, the entry-level model provides an accessible starting point for individuals beginning their journey toward better sleep.
Customers purchasing the entry-level mattress can also benefit from vouchers and rebates of up to RM1,500, as well as flexible instalment plans starting from RM47 per month. This makes quality sleep solutions more attainable for a wider segment of the population.
A Global Brand with Malaysian Roots
With a presence in over 30 countries, Getha’s growth story is a testament to its strong foundation and global ambitions. The company attributes part of its international success to early support from the Malaysia External Trade Development Corporation, which helped establish its global branding efforts.
Over the years, Getha has received numerous accolades, including 10 World Branding Awards since 2015. It has also earned recognition from the Malaysia Book of Records for pioneering innovations such as the first Graphite+ infused natural latex mattress and the first natural cooling mattress.
These achievements underscore the brand’s commitment to continuous innovation and excellence in sleep technology.
Innovation Never Sleeps
Getha’s latest launch reinforces its mission to improve sleep wellness across different consumer segments. By combining advanced technology, sustainable materials, and thoughtful design, the company is redefining what it means to experience quality sleep.
The Transforme Miracle Latex PrimeFibre Mattress represents the pinnacle of this vision—offering a premium solution that balances comfort, durability, and environmental responsibility. At the same time, the introduction of the Miracle Latex Mattress ensures that better sleep is accessible to more Malaysians.
As consumer expectations continue to evolve, Getha’s ability to innovate and adapt positions it as a leader in the sleep solutions industry. One thing is clear: for Getha, innovation truly never sleeps.
More information is available at www.getha.com.my.
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