After a striking global debut in Dubai, HUAWEI has officially launched its Pura 80 Series in Malaysia, setting a new standard in smartphone photography and premium design.
Comprising the HUAWEI Pura 80 Pro and the Pura 80 Ultra, the series introduces next-generation imaging capabilities combined with luxurious craftsmanship — delivering a flagship experience like no other.
Designed for tech enthusiasts, creators, and fashion-forward users alike, the HUAWEI Pura 80 Series is the embodiment of the brand’s reimagined design language and imaging expertise.
It is bold, intelligent, and purposefully crafted for those who demand performance, aesthetics, and innovation in one complete device.
Revolutionising Mobile Photography
Photography remains at the heart of the HUAWEI Pura 80 Series. The HUAWEI Pura 80 Ultra is the world’s first smartphone to feature a Switchable Dual Telephoto Camera system, allowing users to seamlessly switch between 3.7x medium telephoto and 9.4x super telephoto.
These two lenses share a large 1/1.28-inch sensor, offering true dual optical zoom with high light intake in one compact module.
The result?
Crisp portraits, cinematic close-ups, and vibrant details — even in low light.
Adding to its imaging prowess, the Pura 80 Ultra is equipped with a 50MP 1-inch Ultra Lighting HDR Camera. With a dynamic range of 16EV, nearly matching professional cinema cameras, it captures stunning images with rich contrast and lifelike lighting — even in challenging backlit or high-contrast environments.
The F1.6–F4.0 variable aperture and Triple Light Enhancement Technology bring cinematic-level control to mobile videography, mastering shadows and highlights effortlessly.
The HUAWEI Pura 80 Pro, on the other hand, features a 1-inch Ultra Lighting Camera that captures natural skin tones and low-light brilliance.
Paired with an Ultra Chroma Camera, it delivers precise colour fidelity down to the pixel level. Whether it’s city lights or sunset hues, the Pro ensures every image pops with depth and realism.
For macro lovers, the Pura 80 Pro’s Ultra Lighting Macro Telephoto Camera offers a powerful F2.1 aperture, capturing up to 40% more light than traditional setups.
With 4x optical zoom, 100x digital zoom, and a 5cm close-focus distance, users can shoot everything from distant subjects to intricate close-ups with remarkable clarity.
HUAWEI Pura 80 Series : Smart Features with Purpose
The HUAWEI Pura 80 Series isn’t just about photography — it’s engineered for intelligent living. The all-new AI Smart Controls Button offers quick access to customised functions like the camera, flashlight, or AI lens. It also doubles as a fingerprint scanner for secure unlocking.
To keep your calls crisp in any environment, the phone’s AI Noise Cancellation technology filters out background distractions, ensuring crystal-clear voice clarity whether you’re walking through the city or working from a café.
Power Meets Endurance
Powering the Pura 80 Series is a robust 5170mAh battery, complemented by 100W wired SuperCharge and 80W wireless charging, ensuring that users stay connected and productive all day long.
Whether it’s shooting videos, editing on the go, or streaming high-res content, you can do it all without worrying about battery life.
Both models are protected by 2nd-Gen Kunlun Glass. The Pura 80 Ultra features Crystal Armor Kunlun Glass that’s 16x more scratch-resistant and offers 25x better drop protection, while the Pura 80 Pro’s Kunlun Glass is 20x tougher than standard smartphone glass.
Iconic Style and Dazzling Design
Design plays a starring role in the Pura 80 Series. Inspired by high fashion, the devices feature the Dazzling Forward Symbol — a superbrand emblem of elegance and innovation.
The Pura 80 Ultra comes in Prestige Gold and Golden Black, both finished with a radiant sunburst texture for a premium look and feel.
Meanwhile, the Pura 80 Pro is available in Glazed Red, Glazed White, and Glazed Black, each boasting a silky, lustrous finish that exudes timeless sophistication.
Ultra-Clear Display and Seamless App Support
Both devices are equipped with the Ultra-clear HUAWEI X-True Display™, offering peak brightness of 3000 nits, adaptive 120Hz refresh rate, and excellent visibility under harsh sunlight. From outdoor photography to binge-watching your favourite content, every detail shines in stunning clarity.
App-wise, the HUAWEI Pura 80 Series is fully supported via AppGallery, providing secure access to all essential apps with fast, smooth performance and easy downloads.
Pre-Order Now and Enjoy Exclusive Gifts
Malaysians can now pre-order the HUAWEI Pura 80 Series at a starting price of RM4,599 through:
- HUAWEI Experience Stores
- HUAWEI Official Website
- HUAWEI Official Store on Shopee
- HUAWEI Flagship Store on Lazada
- HUAWEI Official TikTok Shop
As part of the HUAWEI Pura 80 Series Sales Start Campaign, happening from 2 August to 31 December 2025, customers will receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and 1-year HUAWEI Care+, while stocks last.
On top of that, shoppers stand a chance to win prizes worth up to RM2,978 on a first-come, first-served basis at participating stores and online platforms.
The HUAWEI Pura 80 Series is more than just a smartphone — it’s a symbol of what happens when art meets technology. With revolutionary camera systems, intelligent features, iconic styling, and flagship performance, it’s built for a new generation of creators and dreamers.
Ready to elevate your mobile experience? Pre-order the HUAWEI Pura 80 Series today and be among the first to experience Malaysia’s most stylish and advanced smartphone yet.
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