As ikhlas.com celebrates its fifth anniversary this year, the Muslim lifestyle platform is marking the milestone not with fanfare, but with heartfelt action.
The company has launched its most meaningful initiative yet – the ‘Umrah 1000 Asnaf’ campaign, an inspiring nationwide movement to provide fully-sponsored Umrah trips to 1000 underprivileged individuals, or asnaf, across Malaysia.
Launched in tandem with its 5th year since establishment on 18 March 2020, ikhlas.com’s journey has come full circle – from an Umrah-focused platform to a holistic Islamic lifestyle service provider, and now back to its spiritual roots.
From Pandemic Beginnings to Purposeful Impact
Ikhlas.com began operations during the height of the Covid-19 pandemic, a time when international travel, including Umrah, was severely restricted.
In response, the company pivoted its offerings to include a range of Islamic services such as Sadaqah, Zakat, Qurban, and Aqiqah, reaching out to support Muslims through faith-based digital solutions.
“Our original intention was always to serve the underserved,” shared Ikhlas Kamarudin, CEO of ikhlas.com. “Much like our parent company, AirAsia – now Capital A Berhad – our mission was to make Umrah accessible and affordable to all. After five years, we are proud to be recognised as a trusted Umrah operator in Malaysia.”
Their flagship Umrah package starts at just RM4,990, offering a complete experience including accommodation, transport, guided Umrah services by mutawif, and visits (ziarah) to holy sites – a reflection of ikhlas.com’s commitment to quality and affordability.
A Journey with Qashwa: The Iconic Vehicle Behind the Campaign
Read : ikhlas.com Launches Qashwa to Send 1000 Asnaf for Umrah – Join the Mission
Symbolising the spirit of this campaign is Qashwa, a classic 1987 Mercedes S124 300TE station wagon. This vehicle is not just a nostalgic tribute; it represents modern Muslim values grounded in tradition – much like the ikhlas.com brand.
Qashwa will be touring Malaysia from Peninsular to Sabah and Sarawak, stopping in rural and urban areas alike.
Onboard, it carries more than just fuel – it transports hope, distributing essential goods such as food, clothing, and necessities to communities in need. But more importantly, it serves as the campaign’s beating heart, identifying deserving asnaf candidates for Umrah sponsorship.
“Our goal is to engage and mobilise local communities,” said Ikhlas. “Qashwa’s mission is to unite philanthropists, corporations, NGOs, and public agencies to work together in selecting and supporting the most suitable beneficiaries.”
Umrah 1000 Asnaf – How Malaysians Can Get Involved
The ‘Umrah 1000 Asnaf’ campaign is deeply inclusive. Malaysians are invited to nominate asnaf individuals by sharing their stories on Instagram @ikhlasdotcom using the hashtag #Umrah1000Asnaf, along with visual proof of their living conditions.
Shortlisted candidates will then be visited by ikhlas.com’s team for interviews and verification, ensuring transparency and fairness throughout the selection process.
The campaign is further backed by Capital A, which recently received Bursa Malaysia’s approval for its Proposed Regularisation Plan, marking a major step towards exiting its PN17 status. This highlights the broader synergy between business revitalisation and impactful community service.
Datuk Kamarudin Meranun, Executive Chairman of Capital A, stated, “We are extremely proud of ikhlas.com’s efforts. It’s more than a campaign; it’s a movement to empower the ummah. We hope more corporate partners will come on board to amplify its success.”
Since its inception, ikhlas.com has been more than just a travel platform. It has been a digital bridge for Muslims to fulfill their religious obligations with ease – from Umrah bookings to charitable giving, all accessible via its mobile app or website.
The platform’s strategic collaboration with AirAsia X has also opened doors to affordable Muslim-friendly travel packages, reinforcing ikhlas.com’s position as a leader in faith-based travel solutions in the region.
In a world where luxury often defines milestones, ikhlas.com is choosing purpose over profit. Through the ‘Umrah 1000 Asnaf’ campaign, the company is not just sending pilgrims to the holy land – it is sending a strong message of compassion, inclusivity, and unity.
As Qashwa continues its journey across Malaysia, may it inspire others to give, share, and uplift.
For more information, visit ikhlas.com or download the app from the Apple App Store or Google Play Store.
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