Mobile Legends: Bang Bang (MLBB) has once again proven its powerful influence in shaping the future of digital careers. Indonesian gaming icon Justin, better known as Jess No Limit, was recently listed in Forbes 30 Under 30 Asia 2025 under the Media, Marketing & Advertising category.
This milestone is not just a personal achievement—it represents the power of esports and digital platforms to empower youth across Southeast Asia.
For those unfamiliar, Jess No Limit began his journey in the gaming world as a professional player in the Mobile Legends Professional League (MPL) Indonesia, representing EVOS Legends between 2017 to 2019. His skill, charisma, and passion quickly made him one of the region’s most well-known esports athletes.
After retiring from competitive play, Justin made a bold move into content creation, focusing on mobile gaming and lifestyle vlogs. This decision turned out to be transformative.
Today, his YouTube channel has over 54 million subscribers and has garnered more than 6.7 billion views, making him the most-subscribed YouTuber in Southeast Asia. He also holds a MURI Award (Museum Rekor Indonesia) for this remarkable feat.
Justin’s story is a powerful reminder of how mobile games like MLBB are more than just entertainment—they are platforms that foster talent, entrepreneurship, and community building. His success serves as a real-life example of how digital platforms can lead to meaningful careers in today’s tech-savvy world.
In a statement celebrating the recognition, Rana Annisa Fahmi, KOL Lead for Indonesia at MOONTON Games, said, “Justin’s journey from gamer to digital mogul reflects how MLBB empowers youth to dream big, create boldly, and thrive in the digital economy.”
Justin himself expressed deep gratitude:
“I am very grateful to be selected for the Forbes 30 Under 30 Asia. A huge thank you to MLBB for being the first step and foundation in my career. Playing MLBB has taught me the importance of not giving up and shaped the way I think strategically, collaboratively, and innovatively. This achievement would not be possible without the support of the MLBB community and MOONTON Games.”
This inspiring story reflects a wider trend where esports and mobile gaming open up new digital pathways for Southeast Asian youth. MLBB, with over 1.5 billion installs and 110 million monthly active users, continues to lead this movement.
Its global esports presence provides professional opportunities not only for players but also for shoutcasters, content creators, event organisers, and more.
The impact of MLBB goes beyond the virtual battlefield. MOONTON Games, the developer behind MLBB, continues to invest in long-term initiatives such as MOONTON Cares, government partnerships, and MLBB Esports programs. These efforts aim to build an inclusive digital ecosystem where young talents can innovate, lead, and succeed.
The upcoming 2025 Esports World Cup will further showcase this vision, with Mid Season Cup (MSC) and MLBB Women’s Invitation (MWI) offering a combined USD 3.5 million prize pool. This kind of platform ensures that young gamers—regardless of gender—can pursue professional dreams through esports.
Justin’s journey from an aspiring gamer to a YouTube mogul and now a Forbes-recognised digital entrepreneur is a shining example of what’s possible in today’s creator economy. It also affirms the importance of nurturing communities, celebrating individuality, and supporting local talent through the tools and platforms that define our digital age.
In a time when traditional career paths are being redefined, Jess No Limit shows us that passion, perseverance, and the right platform can lead to incredible success. His story is not just his own—it’s the story of an entire generation rising through the power of gaming, creativity, and connectivity.
As Justin puts it:
“Let’s continue to grow, develop, and achieve victory together—both in the Land of Dawn and in real life.”
Keywords:
- Jess No Limit Forbes 30 Under 30
- Mobile Legends success story
- MLBB digital career
- Southeast Asia top YouTuber
- esports influencer Indonesia
- MLBB youth empowerment
- Justin MLBB journey
- Mobile Legends MOBA
