KAO Malaysia is taking a proactive step toward fostering healthier skin and better lifestyles for Malaysians with the launch of its latest initiative – the ‘Skin Protection, Life Perfection’ campaign.
Held in collaboration with Watsons Malaysia, this campaign serves as a rallying call to Malaysians to adopt skin protection as an essential daily habit that supports lifelong health, confidence, and happiness.
Unveiled on 9 May 2025 in Kuala Lumpur, the campaign introduces a collaborative ecosystem that combines Bioré’s trusted skincare solutions with Watsons’ extensive retail presence and rewards programs.
At the heart of the campaign is a powerful message: skin protection is not just a beauty routine; it is a critical investment in one’s overall health and quality of life.
Emphasizing the Science Behind Skin Health
The campaign kicked off with an insightful event that featured notable industry experts and thought leaders.
Among them was Associate Professor ChM. Dr. Noraini from Universiti Malaya’s Faculty of Science, who delivered a compelling keynote presentation titled “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”
Dr. Noraini’s presentation highlighted how scientific advancements in skincare formulations can have a significant impact on long-term dermatological health.
She emphasized the importance of starting skin protection from an early age, as this lays the foundation for healthy, resilient skin throughout every stage of life.
Following the keynote, Dr. Lim Ing Kien from Ventamin conducted a live demonstration showcasing how skincare regimens should be adapted based on age groups and individual skin needs.
The session reinforced the campaign’s core belief that healthy skin is a lifelong journey that requires consistent care and the right products.
Empowering Malaysians with Bioré’s ‘Cleanse. Protect.’ Regimen
With Malaysia’s year-round tropical climate exposing skin to harsh UV rays, heat, and pollution, KAO Malaysia is leveraging Bioré’s well-known skincare range to support Malaysians in safeguarding their skin health.
The Bioré range simplifies skincare into a two-step process: cleanse and protect.
Bioré’s gentle cleansers remove impurities while their high-performance UV-blocking products, such as the Bioré UV Aqua Rich Aqua Protect Mist and Tone Up Essence, deliver superior protection against environmental aggressors.
This regimen not only helps maintain healthy skin but also builds daily resilience, enabling individuals to pursue their passions and life goals with confidence.
KAO Malaysia Partnership with Watsons to Promote Better Habits
As part of the campaign, KAO Malaysia has teamed up with Watsons to amplify the message across Malaysia. Watsons Malaysia’s Managing Director, Caryn Loh, expressed enthusiasm over the partnership, stating that the initiative aligns perfectly with Watsons’ mission to make health and wellness accessible to all Malaysians.
Through Watsons’ loyalty programs and CSR initiatives, the campaign is designed to inspire Malaysians to take proactive steps in their skincare journey. From May to August 2025, customers can enjoy exciting rewards when they shop for Bioré products at Watsons stores nationwide.
Customer Incentives Include:
- W Rewards Redemption: Get a Bioré Guard MOS Block 50g by redeeming 500 Watsons points.
- E-Stamp Program: Collect stamps and redeem Bioré products like the UV Aqua Rich Aqua Protect Mist 60ml and Tone Up Essence 70g.
Supporting Community Health and Well-being
Beyond individual skincare, the ‘Skin Protection, Life Perfection’ campaign reflects KAO Malaysia’s broader commitment to community health.
The campaign will channel 1% of sales from participating Bioré products toward local research that aims to advance skin protection awareness and practices.
This builds upon KAO Malaysia’s existing initiatives such as the ‘Guard Our Future’ project, which focused on dengue prevention in Selangor through workshops, product donations, and community cleanups.
The presence of the Selangor State Government’s Public Health Committee at the launch further underscores the campaign’s alignment with broader public health priorities.
Campaign Promotions to Look Out For
To celebrate the campaign’s launch, KAO Malaysia is offering a limited-time promotion. From 6 May to 25 June 2025, shoppers who spend RM80 or more on Bioré or Bioré Guard products (excluding Men’s Bioré) in a single transaction at any Watsons store can redeem one of 400 Touch ‘n Go eWallet Reload PINs worth RM25 each.
For more details about the promotion and to find the nearest participating Watsons outlet, customers are encouraged to visit Watsons’ official website or physical stores nationwide.
Through the ‘Skin Protection, Life Perfection’ campaign, KAO Malaysia and Watsons aim to inspire Malaysians to embrace healthier skin habits starting today.
By integrating science-backed skincare with lifestyle rewards, the campaign not only promotes radiant skin but also empowers individuals to live more confident, fulfilled lives.
For those looking to start their journey toward lifelong skin health, now is the perfect time to explore Bioré’s skin protection solutions and enjoy exclusive rewards at Watsons.
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