The digital economy in Kelantan has received a major boost with the official launch of the TikTok Shop LIVE Hub in Kota Bharu.
This initiative, made possible through a strategic collaboration between TEKUN Nasional and TikTok Shop, aims to empower local micro, small, and medium enterprises (MSMEs) by equipping them with the tools and skills needed to succeed in the fast-growing world of livestream commerce.
Located in Kota Bharu, the new hub marks the fourth TikTok Shop LIVE Hub in Malaysia, following earlier launches in Sabah, Kuala Lumpur, and Johor. The expansion reflects TikTok Shop’s continued commitment to strengthening Malaysia’s digital ecosystem and supporting entrepreneurs nationwide.
Strengthening Kelantan’s Digital Economy
According to TikTok Shop Malaysia, the company has invested nearly RM3 million since last year to develop LIVE Hubs across six states. The Kelantan hub plays a key role in ensuring that local entrepreneurs are not left behind in Malaysia’s rapidly evolving digital economy.
This initiative goes beyond simply providing a workspace. It focuses on helping MSMEs master livestream selling, which has become one of the most powerful tools for online business growth today.
TEKUN Nasional, which has long supported Malaysian entrepreneurs through financing and training programmes, views this collaboration as an important step in strengthening Kelantan’s business community.
By combining infrastructure, training, and ongoing support, the LIVE Hub helps entrepreneurs produce professional content, attract customers, and increase their sales.
Fully Equipped Studios for Professional Content Creation
One of the key highlights of the TikTok Shop LIVE Hub in Kelantan is its state-of-the-art production facilities.
The hub features two fully equipped studios designed specifically for livestream content creation. These studios include:
- High-resolution 27-inch professional monitors
- Green screens for creative visual backgrounds
- Noise-cancelling microphones for clear audio
- Advanced production tools for professional-quality livestreams
These facilities allow entrepreneurs to create high-quality livestream sessions that can attract viewers and convert them into customers.
With livestream shopping becoming increasingly popular, having access to professional tools gives local MSMEs a competitive advantage.
Supporting Entrepreneurs Through Training and Consultation
In addition to studio facilities, the LIVE Hub also provides comprehensive support services.
Entrepreneurs can access consultation sessions, technical assistance, and high-speed internet to help them improve their livestreaming skills and online presence.
This support is especially important for small business owners who may be new to digital platforms.
The goal is to help entrepreneurs at every stage of their digital journey, from beginners learning the basics to experienced sellers looking to scale their business further.
By making livestream commerce more accessible, TikTok Shop and TEKUN Nasional are helping entrepreneurs connect with customers across Malaysia.
Proven Impact: RM500,000 in Sales Generated
The impact of this initiative is already clear.
More than 120 entrepreneurs in Kelantan have participated in training workshops organised by TikTok Shop and TEKUN Nasional.
Within just three months of completing the programme, these entrepreneurs collectively generated over RM500,000 in sales.
This achievement highlights the effectiveness of combining training, technology, and platform support.
It also shows how livestream commerce can open new income opportunities for local businesses.
Creating Opportunities for Sustainable Growth
The launch of the TikTok Shop LIVE Hub in Kelantan represents more than just a new facility—it symbolises a new opportunity for local entrepreneurs.
By providing access to modern tools, professional training, and ongoing support, the hub helps MSMEs build stronger and more sustainable businesses.
This initiative also supports Malaysia’s broader goal of strengthening its digital economy and helping small businesses remain competitive.
With the continued collaboration between TikTok Shop and TEKUN Nasional, more entrepreneurs in Kelantan now have the opportunity to grow their brands, reach new customers, and succeed in the digital marketplace.
As livestream commerce continues to grow, initiatives like this will play a crucial role in shaping the future of entrepreneurship in Malaysia.
Keywords :
- TikTok Shop LIVE Hub Kelantan
- TEKUN Nasional TikTok Shop collaboration
- TikTok Shop Malaysia MSME
- Kelantan digital economy
- Kota Bharu TikTok Shop LIVE Hub
- TikTok Shop livestream Malaysia
- MSME digital transformation Malaysia
- TEKUN Nasional entrepreneurs
