Families, car lovers, and LEGO fans across Asia are about to experience something extraordinary. LEGOLAND Malaysia Resort has officially announced an exclusive collaboration with LEGO Ferrari, bringing Asia’s first Build & Race attraction to Johor in Q4 2025.
This one-of-a-kind partnership blends Ferrari’s motorsport legacy with the imaginative world of LEGO play, creating an immersive attraction that invites visitors to build, test, and race their very own LEGO Ferrari cars.
The announcement was unveiled in style at Pavilion Bukit Jalil, Kuala Lumpur, where an exclusive nationwide roadshow and pop-up event gave fans a sneak peek into what’s in store.
This latest addition to LEGOLAND Malaysia Resort marks a milestone not only for Malaysia but for the entire region. For the first time in Asia, families will get to immerse themselves in Ferrari’s world-famous racing culture—LEGO-style.
Cs Lim, Vice President of LEGOLAND Malaysia Resort, shared his excitement:
“We are thrilled to announce this exciting partnership with Ferrari and to bring an Asia-first attraction to Johor and Malaysia. What visitors see at Pavilion Bukit Jalil is just a taste of what’s to come, as we gear up to unveil an extraordinary experience that will ignite imaginations and bring families closer together.”
The Build & Race attraction expands on LEGOLAND Malaysia’s growing reputation as Southeast Asia’s top family destination, following expansions such as MINILAND Singapore and the world’s first LEGO Flower Garden MINILAND.
Pavilion Bukit Jalil Roadshow: A Sneak Peek
From 12–21 September 2025, visitors to Pavilion Bukit Jalil can enjoy the LEGO Ferrari pop-up event, which delivers an interactive taste of the Build & Race experience.
Highlights include:
- Build & Race Zone – Kids and adults alike can build and test their own LEGO car creations before racing them.
- Photo-worthy Backdrops – Pose on the winner’s podium with a LEGO trophy and Ferrari-themed sets.
- Meet & Greet with Ollie – LEGOLAND’s beloved mascot will don a special racing costume for the occasion.
- Fan Engagement Activities – Trivia games, fun challenges, and giveaways, with prizes including LEGO sets worth up to RM2,000.
- Iconic Ferrari Displays – Admire detailed LEGO Ferrari models up close.
- Speed Build Challenge – Kids compete to construct the fastest LEGO car, with exclusive LEGO sets as prizes.
- Special Roadshow Promotions – Visitors can enjoy exclusive LEGOLAND Malaysia Resort ticket and annual pass deals, with up to RM300 in vouchers.
This pop-up not only builds excitement for the Johor launch but also highlights how LEGO and Ferrari are coming together to inspire families through creativity and play.
More Than Just Play
The Build & Race attraction goes beyond racing toy cars. It’s about merging imagination, engineering, and family fun. Every visitor will get the chance to design their own LEGO Ferrari, test it on themed tracks, and compete in friendly races.
It’s an experience designed to spark creativity, teamwork, and problem-solving—while also capturing the thrill of Ferrari’s racing spirit. For LEGOLAND Malaysia, this collaboration solidifies its place as a leader in family entertainment, offering experiences that are both unique and globally connected.
LEGOLAND Resorts around the world already feature Build & Race attractions, but the Johor launch marks the first time Asia joins this global story. For Malaysia, it’s another proud step in becoming a key player in cultural and entertainment tourism.
With its proximity to Singapore and its established reputation as a family destination, LEGOLAND Malaysia is set to attract not only Malaysians but also international visitors eager to try this Asia-first experience.
As LEGOLAND Malaysia Resort gears up for the attraction’s grand opening in late 2025, excitement continues to build. The Pavilion Bukit Jalil roadshow is just the beginning, offering fans a chance to engage with Ferrari-themed activities and enjoy exclusive promotions.
With Asia’s first Build & Race attraction, LEGOLAND Malaysia is not just delivering fun—it’s creating unforgettable memories for families while celebrating innovation, creativity, and collaboration.
For those who love LEGO, cars, or simply unforgettable family adventures, the countdown to Build & Race has officially begun.
For more information, visit the LEGOLAND Malaysia Resort www.legoland.com.my or visit our Facebook and Instagram for details and tickets.
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