In an era where smart homes are becoming the norm, LG Malaysia takes innovation a step further with the launch of Affectionate Intelligence (AI), a groundbreaking concept unveiled during the LG Convention 2025 at Bangsar South.
With a clear mission to bring more empathy into technology, LG’s new vision aims to create appliances that don’t just respond — but understand.
The annual LG Convention has long been Malaysia’s premier platform for unveiling LG’s state-of-the-art appliances.
This year’s highlight was the company’s unique approach to AI, focused on crafting a truly human-centred experience. LG’s Managing Director, Justin Choi, captured this essence perfectly:
“The next frontier isn’t just smarter technology – it’s more empathetic technology.”
Technology That Feels You
LG’s Affectionate Intelligence is not just another tech buzzword. It’s an evolution of smart home appliances that actively learn from users’ behaviours, anticipate needs, and respond proactively.
LG’s new range of AI-powered consumer electronics is designed to free up time and mental space, allowing users to focus on what matters most — family, wellness, and comfort.
- AI in Entertainment: Smarter Viewing with LG OLED TVs
At the forefront of the showcase were LG’s next-generation OLED televisions, equipped with AI-driven picture and sound processing. These TVs adjust automatically to your environment and viewing habits, offering a personalised cinematic experience. Whether you’re binging dramas or gaming in a dimly lit room, the AI ensures visuals and audio are always optimised. - AI Cooling Comfort with DualCool™
Another highlight was the LG AI Air DualCool™ air conditioner, which truly embodies the concept of “intelligent cooling”. It tracks user patterns and auto-adjusts temperature and airflow based on your comfort needs. The result? A more energy-efficient system that maximises comfort without constant manual tweaking. - Laundry Made Intelligent
The LG Washer with AIDD (AI Direct Drive) is redefining the way Malaysians do laundry. By detecting the fabric type and load size, it automatically selects the ideal wash cycle. This not only improves cleaning efficiency but also protects your delicate fabrics — all thanks to smart learning capabilities. - Kitchen of the Future: LG MoodUP Refrigerator
With the LG MoodUP refrigerator, LG adds an element of fun and customisation to your kitchen. Its LED door panels can change colour using the LG ThinQ app, and it even features a built-in Bluetooth speaker to keep your cooking sessions upbeat. This AI-enhanced fridge proves that kitchen appliances can be both functional and emotionally enriching.
Smarter Cooking & Cleaning
LG also introduced several AI-enhanced kitchen solutions including:
- Smart Microwave with Inverter Technology & EasyClean™ – offering fast, even heating and intelligent cooking presets.
- New LG Dishwasher – optimised for Malaysian households with energy-efficient, time-saving features.
Well-being at Home
To address health and wellness, LG unveiled the Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, showcasing ergonomic design with intuitive AI controls.
Additionally, the LG PuriCare™ Majove DUAL Inverter Dehumidifier with LG ThinQ™ connectivity offers customised comfort by monitoring humidity levels and adjusting settings automatically.
Clean Water for All
The new LG PuriCare™ ATOM-U Water Purifier ensures that Malaysians can enjoy purified, healthy water. This product seamlessly integrates into modern homes, enhancing both convenience and wellbeing.
By showcasing these innovations at LG Convention 2025, LG Malaysia positions itself as a Smart Life Solution Company that does more than automate — it understands. The integration of Affectionate Intelligence signals a new era of connected living where AI-powered devices actively support and enrich everyday moments.
With a strong presence in Malaysia and a keen understanding of local needs, LG continues to evolve in sync with its users — making life not just good, but meaningful.
For more information, visit the official LG Malaysia website or follow them on Facebook.
Keywords:
- LG Malaysia 2025
- Affectionate Intelligence
- LG Convention Malaysia
- AI-powered appliances
- Smart home technology Malaysia
- LG ThinQ Malaysia
- LG OLED TV 2025
- LG MoodUP refrigerator
- AI in consumer electronics
- Smart AI air conditioner Malaysia
