MESRA Retail & Café Sdn Bhd (MESRA), the retail and convenience arm of PETRONAS Dagangan Berhad (PDB), has officially entered the food and beverage sector with the launch of Malaysia’s first Debonairs Pizza and Steers restaurant.
The milestone opening took place on 9 December 2025 at PETRONAS Station Seksyen 9, Bandar Baru Bangi, marking a new chapter in MESRA’s journey to broaden its non-fuel offerings.
This debut introduces two iconic South African food brands to Malaysian consumers, delivering globally inspired dining experiences thoughtfully tailored to local tastes. The launch reflects MESRA’s ambition to evolve beyond convenience retail by offering accessible, high-quality food options that complement modern lifestyles.
Two Global Brands, One Localised Experience
The new outlet features Debonairs Pizza, known internationally for its innovative Triple-Decker® and Crammed-Crust pizzas, alongside Steers, a brand celebrated for its flame-grilled burgers, hand-cut chips, and bold flavour profiles.
While both brands bring strong global identities, the menus in Malaysia have been carefully localised to resonate with Malaysian preferences, incorporating familiar flavours and ingredients.
This balance between international appeal and local relevance ensures that customers can enjoy something new without straying too far from tastes they love, making the experience welcoming for families, young adults, and everyday commuters alike.
A Strategic Milestone for MESRA
Speaking at the launch, Ian Cruddas, Chief Executive Officer of MESRA Retail & Café Sdn Bhd, described the opening as a pivotal moment for the company.
“Today marks a significant milestone for MESRA as we expand our non-fuel portfolio by introducing Debonairs Pizza and Steers. We are excited to bring Malaysians greater choice, exciting flavours, and accessible global favourites with a dining experience tailored to local tastes,”.
This move aligns with MESRA’s broader strategy to transform PETRONAS stations into lifestyle destinations, where customers can refuel both their vehicles and themselves in one convenient stop.
Strong Partnership with Famous Brands
The launch follows the signing of master licence agreements that grant MESRA exclusive rights to develop and operate Debonairs Pizza and Steers restaurants across Malaysia.
The collaboration brings together the strengths of both partners—Famous Brands, with its decades of franchise leadership and operational excellence, and MESRA, with its deep understanding of the Malaysian market.
MESRA’s local expertise plays a crucial role in menu localisation, supply chain adaptation, and delivering customer experiences that meet Malaysian expectations, ensuring the brands are well-positioned for long-term success.
Why Bangi Was Chosen
The flagship outlet at PETRONAS Station Seksyen 9, Bandar Baru Bangi, was selected for its vibrant community and strong demand for family-friendly dining options. The restaurant offers both dine-in and takeaway services, catering to a wide range of customers—from families enjoying a meal together to commuters looking for a quick, satisfying bite.
Following the successful launch, MESRA has announced plans to expand with additional outlets across the Klang Valley in 2026, bringing Debonairs Pizza and Steers to more communities nationwide.
A Vision for Nationwide Growth
The grand opening was attended by key industry leaders, representatives from PETRONAS Dagangan Berhad, Famous Brands, and the South African High Commission, as well as media and partners. Guests were given an exclusive first taste of the menu and a preview of MESRA’s vision to grow both brands across Malaysia.
With this launch, MESRA signals its commitment to redefining convenience retail by integrating quality dining experiences into everyday journeys. Malaysians can now experience the best of Debonairs Pizza and Steers at PETRONAS Station Seksyen 9, Bandar Baru Bangi—where global flavours meet local taste, all under one roof.
Keywords :
- MESRA Debonairs Pizza Malaysia
- Steers Malaysia launch
- PETRONAS MESRA food and beverage
- Debonairs Pizza Bangi
- Steers flame-grilled burgers Malaysia
- MESRA Retail & Café
- Famous Brands Malaysia
